Jasper Ribbers

About Jasper Ribbers

Jasper Ribbers is the Head of Revenue Strategy at Freewyld Foundry and the host of Get Paid for Your Pad, one of the most influential podcasts in the short-term rental industry. With over a decade of experience in STR revenue management, Jasper has become a trusted voice for operators looking to maximize their property earnings.

Pioneer in STR Revenue Management

Jasper’s expertise stems from years of hands-on experience managing properties and analyzing market data. He’s developed a deep understanding of dynamic pricing, pacing strategies, and the nuances that separate average performers from top-tier operators.

His approach to revenue management emphasizes:

Data-Driven Pricing: Using market data and KPIs like Market Penetration Index to inform decisions
Pacing Strategy: Understanding when to price ahead of, with, or behind the market
Continuous Optimization: Daily and weekly routines
Human + Technology: Using pricing tools as powerful instruments while maintaining strategic control

Get Paid for Your Pad

Since launching Get Paid for Your Pad, Jasper has released over 650 episodes with the most successful operators, industry experts, and innovators in short-term rentals. The podcast has surpassed 1.9 million downloads, making it a go-to resource for STR operators worldwide.

Through the podcast, Jasper has built an engaged community of over 50,000 hosts who rely on his insights to grow their businesses.

Education & Coaching

Jasper is dedicated to elevating the entire STR industry through education. He created Cashflow Mastery, a comprehensive course teaching STR operators how to master revenue management and dynamic pricing. Together with Eric Moeller, he launched the Legends X Accelerator, a high-impact program that achieved a 98% student success rate. His weekly RevUp podcast episodes offer deep dives into revenue management strategies based on real client work.

Philosophy on Revenue Management

Jasper believes that revenue management isn’t just about setting prices; it’s about understanding market dynamics, guest behavior, and competitive positioning. His saying captures this philosophy:

“Pacing is the heartbeat of revenue management. Track MPI and pickup to know if you’re behind, with, or ahead of the market, then price with intention.”

Industry Impact

Through Freewyld Foundry, Jasper and the team manage the pricing strategy for properties that generate over $170 million in annual bookings. His work has helped establish best practices in STR revenue management and elevated the professionalism of the entire industry.

Background

Originally from the Netherlands, Jasper brings an international perspective to his work. His analytical mindset, combined with a genuine passion for helping operators succeed, has made him one of the most respected voices in short-term rentals.

When not recording podcasts or optimizing pricing strategies, Jasper enjoys traveling with his wife and pomeranian, Elvis, to experience hospitality firsthand and stay current with global market trends.