Jasper Ribbers

Head of Revenue Strategy & Host of Get Paid for Your Pad

Jasper is the host of Get Paid for Your Pad and a pioneer in STR revenue optimization. He brings over a decade of experience helping operators maximize their earnings through strategic pricing.

Areas of Expertise

STR Revenue ManagementDynamic Pricing StrategyMarket AnalysisSTR EducationPodcast Hosting

Credentials

Host of Get Paid for Your Pad podcast (1.9M+ downloads)
Head of Revenue Strategy at Freewyld Foundry
Co-founder of Freewyld Foundry
Co-founder of Freewyld (luxury STR brand)
10+ years in STR revenue management
650+ podcast episodes published
Creator of Cashflow Mastery course
Co-founder of Legends X Accelerator

About Jasper Ribbers

Jasper Ribbers is the Head of Revenue Strategy at Freewyld Foundry and the host of Get Paid for Your Pad, one of the most influential podcasts in the short-term rental industry. With over a decade of experience in STR revenue management, Jasper has become a trusted voice for operators looking to maximize their property earnings.

Pioneer in STR Revenue Management

Jasper’s expertise stems from years of hands-on experience managing properties and analyzing market data. He’s developed a deep understanding of dynamic pricing, pacing strategies, and the nuances that separate average performers from top-tier operators.

His approach to revenue management emphasizes:

Data-Driven Pricing: Using market data and KPIs like Market Penetration Index to inform decisions
Pacing Strategy: Understanding when to price ahead of, with, or behind the market
Continuous Optimization: Daily and weekly routines
Human + Technology: Using pricing tools as powerful instruments while maintaining strategic control

Get Paid for Your Pad

Since launching Get Paid for Your Pad, Jasper has released over 650 episodes with the most successful operators, industry experts, and innovators in short-term rentals. The podcast has surpassed 1.9 million downloads, making it a go-to resource for STR operators worldwide.

Through the podcast, Jasper has built an engaged community of over 50,000 hosts who rely on his insights to grow their businesses.

Education & Coaching

Jasper is dedicated to elevating the entire STR industry through education. He created Cashflow Mastery, a comprehensive course teaching STR operators how to master revenue management and dynamic pricing. Together with Eric Moeller, he launched the Legends X Accelerator, a high-impact program that achieved a 98% student success rate. His weekly RevUp podcast episodes offer deep dives into revenue management strategies based on real client work.

Philosophy on Revenue Management

Jasper believes that revenue management isn’t just about setting prices; it’s about understanding market dynamics, guest behavior, and competitive positioning. His saying captures this philosophy:

“Pacing is the heartbeat of revenue management. Track MPI and pickup to know if you’re behind, with, or ahead of the market, then price with intention.”

Industry Impact

Through Freewyld Foundry, Jasper and the team manage the pricing strategy for properties that generate over $170 million in annual bookings. His work has helped establish best practices in STR revenue management and elevated the professionalism of the entire industry.

Background

Originally from the Netherlands, Jasper brings an international perspective to his work. His analytical mindset, combined with a genuine passion for helping operators succeed, has made him one of the most respected voices in short-term rentals.

When not recording podcasts or optimizing pricing strategies, Jasper enjoys traveling with his wife and pomeranian, Elvis, to experience hospitality firsthand and stay current with global market trends.

Podcast Episodes

67 episodes

Episode 733 Sep 7, 2026

August 2026 STR Market Update: 16% Growth While the Market Declined 2.5%

Jasper shares the full August market update including July portfolio results (16.3% YoY growth vs. a 2.5% market decline, $2.1M in additional client revenue), the top winning and declining markets, the Labor Day weekend shift, Airbnb's AI pricing model and new mobile discount, VRBO sponsored listings, OTA discount stacking risk, and what operators should focus on heading into shoulder season and low season.

Episode 732 Aug 31, 2026

Secrets of a Pro STR Revenue Manager to Maximize Your Revenue

Jasper sits down with Patrick Morton, one of Freewyld Foundry's revenue managers, for an inside look at the pricing tactics, listing optimization moves, and team strategies that are moving the needle for STR operators every day.

Episode 731 Aug 24, 2026

Using AI to Optimize Your STR Pricing

Jasper walks through a live working session showing how to use Claude and a single PriceLabs CSV to find overpriced nights, underpriced nights, and booking gaps in your calendar — in under 30 minutes, with zero prior AI experience.

Episode 730 Aug 17, 2026

How to Optimize Your STR Pricing for Shoulder Season

Jasper breaks down the trickiest part of the STR pricing calendar: shoulder season. He walks through how to define your four seasons using occupancy data, how to read your market graph, and how to set up custom seasonal profiles in PriceLabs to stop leaving revenue on the table between high and low season.

Episode 729 Aug 10, 2026

Which Distribution Channels Should You Be On to Maximize Your STR Revenue

Jasper walks through the full distribution channel decision for STR operators, including market share data from 70+ clients and 3,500+ properties, the history of each major platform, and a framework for deciding which channels to be on based on your market, stage, and goals.

Episode 728 Aug 3, 2026

July STR Market Update: World Cup Impact, 22% Revenue Growth, and Airbnb's New 15% Discount

Jasper shares the full July market update including June portfolio results (22% YoY growth, $14.4M in client revenue), World Cup market winners and losers, July pacing, August pricing warnings, and a breakdown of Airbnb's brand new 15% discount for top-rated guests and what operators should do about it.

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Workshops

5 workshops

Mini Course

Boost Your Airbnb Revenue with These 3 Pricing Secrets

Learn how top hosts fill calendars and maximize profit with Custom Promotions

On-Demand Workshop

Advanced Airbnb Listing Lab

Learn how top hosts fill calendars and maximize profit with fully optimized listings.

Class + Toolkit

Unlock the Email Marketing System Behind Our 41% Direct Bookings

Whether you're sitting on an email list you're not using… or haven't started collecting yet, this will show you exactly how to set up an effective, automated strategy that gets results.

Class + Toolkit

Steal the Influencer Marketing Playbook Behind Our Direct Booking Growth

Want to work with influencers, but skip the guesswork? Grab the exact resources we use to align creators, set expectations, and turn posts into bookings. Built by operators, for operators.