Jasper Ribbers

Head of Revenue Strategy & Host of Get Paid for Your Pad

Jasper is the host of Get Paid for Your Pad and a pioneer in STR revenue optimization. He brings over a decade of experience helping operators maximize their earnings through strategic pricing.

Areas of Expertise

STR Revenue ManagementDynamic Pricing StrategyMarket AnalysisSTR EducationPodcast Hosting

Credentials

Host of Get Paid for Your Pad podcast (1.9M+ downloads)
Head of Revenue Strategy at Freewyld Foundry
Co-founder of Freewyld Foundry
Co-founder of Freewyld (luxury STR brand)
10+ years in STR revenue management
650+ podcast episodes published
Creator of Cashflow Mastery course
Co-founder of Legends X Accelerator

About Jasper Ribbers

Jasper Ribbers is the Head of Revenue Strategy at Freewyld Foundry and the host of Get Paid for Your Pad, one of the most influential podcasts in the short-term rental industry. With over a decade of experience in STR revenue management, Jasper has become a trusted voice for operators looking to maximize their property earnings.

Pioneer in STR Revenue Management

Jasper’s expertise stems from years of hands-on experience managing properties and analyzing market data. He’s developed a deep understanding of dynamic pricing, pacing strategies, and the nuances that separate average performers from top-tier operators.

His approach to revenue management emphasizes:

Data-Driven Pricing: Using market data and KPIs like Market Penetration Index to inform decisions
Pacing Strategy: Understanding when to price ahead of, with, or behind the market
Continuous Optimization: Daily and weekly routines
Human + Technology: Using pricing tools as powerful instruments while maintaining strategic control

Get Paid for Your Pad

Since launching Get Paid for Your Pad, Jasper has released over 650 episodes with the most successful operators, industry experts, and innovators in short-term rentals. The podcast has surpassed 1.9 million downloads, making it a go-to resource for STR operators worldwide.

Through the podcast, Jasper has built an engaged community of over 50,000 hosts who rely on his insights to grow their businesses.

Education & Coaching

Jasper is dedicated to elevating the entire STR industry through education. He created Cashflow Mastery, a comprehensive course teaching STR operators how to master revenue management and dynamic pricing. Together with Eric Moeller, he launched the Legends X Accelerator, a high-impact program that achieved a 98% student success rate. His weekly RevUp podcast episodes offer deep dives into revenue management strategies based on real client work.

Philosophy on Revenue Management

Jasper believes that revenue management isn’t just about setting prices; it’s about understanding market dynamics, guest behavior, and competitive positioning. His saying captures this philosophy:

“Pacing is the heartbeat of revenue management. Track MPI and pickup to know if you’re behind, with, or ahead of the market, then price with intention.”

Industry Impact

Through Freewyld Foundry, Jasper and the team manage the pricing strategy for properties that generate over $220 million in annual bookings. His work has helped establish best practices in STR revenue management and elevated the professionalism of the entire industry.

Background

Originally from the Netherlands, Jasper brings an international perspective to his work. His analytical mindset, combined with a genuine passion for helping operators succeed, has made him one of the most respected voices in short-term rentals.

When not recording podcasts or optimizing pricing strategies, Jasper enjoys traveling with his wife and pomeranian, Elvis, to experience hospitality firsthand and stay current with global market trends.

Podcast Episodes

74 episodes

Episode 740 Nov 2, 2026

October RM Update: Airbnb's New Guest Data Rules, Vrbo's Commission Hike, and 22.5% Revenue Growth

Jasper covers October 2026 portfolio performance (up 22.5% year over year), a sweeping Airbnb policy update that bans collecting guest email, phone, and ID data, and Vrbo's new flat 12% commission structure.

Episode 739 Oct 26, 2026

VRMA Nashville Recap: AI, Private Equity, and What Changed in One Year

Jasper, Eric, and Kaye recap VRMA Nashville two weeks later: the AI conversation that dominated every booth, the wave of private equity rolling up property management companies, and why human judgment still beats full automation.

Episode 738 Oct 19, 2026

Live from VRMA Nashville: What Operators and Vendors Are Actually Talking About

Jasper broadcasts live from VRMA Nashville 2026, talking to operators and vendors about PriceLabs' new AI tool Athena, guest screening with Truvi, private equity consolidation, and what it takes to scale a short-term rental portfolio.

Episode 737 Oct 5, 2026

September RM Update: Best Month in Company History, GuestyVal Takeaways, and an Airbnb Story

Jasper covers September 2026 portfolio performance: Freewyld Foundry up 37% year over year with 27% measurable impact above market, the highest in company history. Plus GuestyVal takeaways on AI in revenue management, the Vrbo commission change, and a personal Airbnb story.

Episode 736 Sep 28, 2026

The Javier Effect: A Custom PriceLabs Strategy for Unique STR Inventory

Javier Vasquez, a Freewyld Foundry revenue manager and former PriceLabs employee, walks through the custom Portfolio Occupancy-Based Adjustment strategy he built for a glamping dome portfolio with 97-98% occupancy year-round and 212-day booking windows.

Episode 735 Sep 21, 2026

STR Conferences: Are They Worth It and How to Get the Most Value

Jasper shares 12 years of conference experience and breaks down whether STR conferences are worth the investment, how to get on stage, how to make the right connections, and what Freewyld Foundry is doing at VRMA Nashville.

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Workshops

5 workshops

Mini Course

Boost Your Airbnb Revenue with These 3 Pricing Secrets

Learn how top hosts fill calendars and maximize profit with Custom Promotions

On-Demand Workshop

Advanced Airbnb Listing Lab

Learn how top hosts fill calendars and maximize profit with fully optimized listings.

Class + Toolkit

Unlock the Email Marketing System Behind Our 41% Direct Bookings

Whether you're sitting on an email list you're not using… or haven't started collecting yet, this will show you exactly how to set up an effective, automated strategy that gets results.

Class + Toolkit

Steal the Influencer Marketing Playbook Behind Our Direct Booking Growth

Want to work with influencers, but skip the guesswork? Grab the exact resources we use to align creators, set expectations, and turn posts into bookings. Built by operators, for operators.