Skip to content
Jasper Ribbers

Jasper Ribbers

Head of Revenue Strategy & Host of Get Paid for Your Pad

Jasper is the host of Get Paid for Your Pad and a pioneer in STR revenue optimization. He brings over a decade of experience helping operators maximize their earnings through strategic pricing.

Areas of Expertise

STR Revenue ManagementDynamic Pricing StrategyMarket AnalysisSTR EducationPodcast Hosting

Credentials

  • Host of Get Paid for Your Pad podcast (1.9M+ downloads)
  • Head of Revenue Strategy at Freewyld Foundry
  • Co-founder of Freewyld Foundry
  • Co-founder of Freewyld (luxury STR brand)
  • 10+ years in STR revenue management
  • 650+ podcast episodes published
  • Creator of Cashflow Mastery course
  • Co-founder of Legends X Accelerator

About Jasper Ribbers

Jasper Ribbers is the Head of Revenue Strategy at Freewyld Foundry and the host of Get Paid for Your Pad, one of the most influential podcasts in the short-term rental industry. With over a decade of experience in STR revenue management, Jasper has become a trusted voice for operators looking to maximize their property earnings.

Pioneer in STR Revenue Management

Jasper’s expertise stems from years of hands-on experience managing properties and analyzing market data. He’s developed a deep understanding of dynamic pricing, pacing strategies, and the nuances that separate average performers from top-tier operators.

His approach to revenue management emphasizes:

  • Data-Driven Pricing: Using market data and KPIs like Market Penetration Index to inform decisions
  • Pacing Strategy: Understanding when to price ahead of, with, or behind the market
  • Continuous Optimization: Daily and weekly routines
  • Human + Technology: Using pricing tools as powerful instruments while maintaining strategic control

Get Paid for Your Pad

Since launching Get Paid for Your Pad, Jasper has released over 650 episodes with the most successful operators, industry experts, and innovators in short-term rentals. The podcast has surpassed 1.9 million downloads, making it a go-to resource for STR operators worldwide.

Through the podcast, Jasper has built an engaged community of over 50,000 hosts who rely on his insights to grow their businesses.

Education & Coaching

Jasper is dedicated to elevating the entire STR industry through education. He created Cashflow Mastery, a comprehensive course teaching STR operators how to master revenue management and dynamic pricing. Together with Eric Moeller, he launched the Legends X Accelerator, a high-impact program that achieved a 98% student success rate. His weekly RevUp podcast episodes offer deep dives into revenue management strategies based on real client work.

Philosophy on Revenue Management

Jasper believes that revenue management isn’t just about setting prices; it’s about understanding market dynamics, guest behavior, and competitive positioning. His saying captures this philosophy:

“Pacing is the heartbeat of revenue management. Track MPI and pickup to know if you’re behind, with, or ahead of the market, then price with intention.”

Industry Impact

Through Freewyld Foundry, Jasper and the team manage the pricing strategy for properties that generate over $116 million in annual bookings. His work has helped establish best practices in STR revenue management and elevated the professionalism of the entire industry.

Background

Originally from the Netherlands, Jasper brings an international perspective to his work. His analytical mindset, combined with a genuine passion for helping operators succeed, has made him one of the most respected voices in short-term rentals.

When not recording podcasts or optimizing pricing strategies, Jasper enjoys traveling with his wife and pomeranian, Elvis, to experience hospitality firsthand and stay current with global market trends.

Podcast Episodes

46 episodes
Portfolio Projection Workshop with Claude AI
Episode 711 Apr 13, 2026

Portfolio Projection Workshop with Claude AI

Jasper Ribbers demonstrates how to build a revenue projection system for short-term rental portfolios using three methods: historical performance, market seasonality analysis, and current bookings plus unbooked potential. He then shows how Claude AI automates the entire process in 10-15 minutes.

How to Forecast STR Revenue Without Coding Experience
Episode 710 Apr 6, 2026

How to Forecast STR Revenue Without Coding Experience

Jasper Ribbers demonstrates how to build an automated revenue projection system for short-term rentals using Claude AI in under 60 minutes (zero coding required). Learn the three-method framework that creates accurate forecasts, why net rental revenue is the only clean metric to track, and how projections function as early warning systems for unit problems.

Episode 709 Mar 31, 2026

How to Scale to 100+ Properties Without Losing Revenue Per Listing

Three revenue management experts reveal why growing from 10 to 50+ properties breaks traditional pricing strategies and how to shift from listing-level to portfolio-level optimization without sacrificing individual property performance or owner satisfaction.

How to Launch New Listings (Most Operators Get This Wrong)
Episode 708 Mar 23, 2026

How to Launch New Listings (Most Operators Get This Wrong)

Jasper Ribbers reveals why most STR operators lose thousands launching new units by chasing ADR instead of review velocity. Drawing from 500+ launches across Freewyld Foundry's portfolio, he shares the exact 60-day strategy to build momentum that lasts for years.

From Guessing to Data-Driven: How to Track STR KPIs
Episode 706 Mar 16, 2026

From Guessing to Data-Driven: How to Track STR KPIs

Jasper Ribbers reveals why most STR operators track the wrong metrics, making them operate on guesswork rather than data. He breaks down the exact system Freewyld Foundry uses to track performance across 3,200+ listings, showing which KPIs matter, how to compare results when portfolios change, and why tracking total revenue instead of net rental revenue can make you think you're failing when you're actually winning.

Stop Guessing, Start Pacing
Episode 704 Mar 9, 2026

Stop Guessing, Start Pacing

Jasper Ribbers explains why short-term rentals price opposite to airlines, how to measure pacing with Market Penetration Index, and when pacing behind the market actually maximizes revenue. Learn the last man standing strategy for high-demand events.

View All Episodes

Workshops

5 workshops

Blog Posts

33 articles
View All Articles

Featured In & Press

Ready to optimize your revenue?

Get a free pricing audit and discover how Freewyld Foundry can help you maximize your STR earnings.

Get Your Free Revenue Report