Jasper Ribbers is the Head of Revenue Strategy at Freewyld Foundry and the host of Get Paid for Your Pad, one of the most influential podcasts in the short-term rental industry. With over a decade of experience in STR revenue management, Jasper has become a trusted voice for operators looking to maximize their property earnings.
Jasper’s expertise stems from years of hands-on experience managing properties and analyzing market data. He’s developed a deep understanding of dynamic pricing, pacing strategies, and the nuances that separate average performers from top-tier operators.
His approach to revenue management emphasizes:
Since launching Get Paid for Your Pad, Jasper has released over 650 episodes with the most successful operators, industry experts, and innovators in short-term rentals. The podcast has surpassed 1.9 million downloads, making it a go-to resource for STR operators worldwide.
Through the podcast, Jasper has built an engaged community of over 50,000 hosts who rely on his insights to grow their businesses.
Jasper is dedicated to elevating the entire STR industry through education. He created Cashflow Mastery, a comprehensive course teaching STR operators how to master revenue management and dynamic pricing. Together with Eric Moeller, he launched the Legends X Accelerator, a high-impact program that achieved a 98% student success rate. His weekly RevUp podcast episodes offer deep dives into revenue management strategies based on real client work.
Jasper believes that revenue management isn’t just about setting prices; it’s about understanding market dynamics, guest behavior, and competitive positioning. His saying captures this philosophy:
“Pacing is the heartbeat of revenue management. Track MPI and pickup to know if you’re behind, with, or ahead of the market, then price with intention.”
Through Freewyld Foundry, Jasper and the team manage the pricing strategy for properties that generate over $116 million in annual bookings. His work has helped establish best practices in STR revenue management and elevated the professionalism of the entire industry.
Originally from the Netherlands, Jasper brings an international perspective to his work. His analytical mindset, combined with a genuine passion for helping operators succeed, has made him one of the most respected voices in short-term rentals.
When not recording podcasts or optimizing pricing strategies, Jasper enjoys traveling with his wife and pomeranian, Elvis, to experience hospitality firsthand and stay current with global market trends.
Jasper Ribbers demonstrates how to build a revenue projection system for short-term rental portfolios using three methods: historical performance, market seasonality analysis, and current bookings plus unbooked potential. He then shows how Claude AI automates the entire process in 10-15 minutes.
Jasper Ribbers demonstrates how to build an automated revenue projection system for short-term rentals using Claude AI in under 60 minutes (zero coding required). Learn the three-method framework that creates accurate forecasts, why net rental revenue is the only clean metric to track, and how projections function as early warning systems for unit problems.
Three revenue management experts reveal why growing from 10 to 50+ properties breaks traditional pricing strategies and how to shift from listing-level to portfolio-level optimization without sacrificing individual property performance or owner satisfaction.
Jasper Ribbers reveals why most STR operators lose thousands launching new units by chasing ADR instead of review velocity. Drawing from 500+ launches across Freewyld Foundry's portfolio, he shares the exact 60-day strategy to build momentum that lasts for years.
Jasper Ribbers reveals why most STR operators track the wrong metrics, making them operate on guesswork rather than data. He breaks down the exact system Freewyld Foundry uses to track performance across 3,200+ listings, showing which KPIs matter, how to compare results when portfolios change, and why tracking total revenue instead of net rental revenue can make you think you're failing when you're actually winning.
Jasper Ribbers explains why short-term rentals price opposite to airlines, how to measure pacing with Market Penetration Index, and when pacing behind the market actually maximizes revenue. Learn the last man standing strategy for high-demand events.
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