Areas of Expertise
Credentials
- Head of Marketing at Freewyld Foundry
- Psychology-driven brand strategist
- Direct booking optimization expert
- Email marketing specialist for STR operators
- Frequent co-host on Get Paid for Your Pad podcast
About Kaye Putnam
Kaye Putnam is the Head of Marketing and Brand Strategy at Freewyld and Freewyld Foundry, where she leads initiatives to increase brand awareness and help STR operators build direct booking engines that reduce dependence on OTAs.
Psychology-Driven Brand Strategy
Kaye brings a unique perspective to marketing in the short-term rental industry. Her approach combines psychology-driven brand strategy with practical marketing tactics that deliver measurable results. She understands that successful STR marketing isn’t just about visibility, it’s about creating emotional connections with potential guests that turn browsers into bookers.
Direct Booking Expertise
One of Kaye’s core focuses is helping STR operators build sustainable direct booking channels. Her strategies include:
- Email Marketing Systems: Building lists and nurture sequences converting lookers into bookers
- Content Strategy: Showcasing property experiences in compelling ways
- Influencer Partnerships: Leveraging creator relationships to drive awareness and bookings
- Brand Positioning: Differentiating properties in crowded markets
Marketing Innovation at Freewyld
At Freewyld (the luxury STR brand), Kaye has implemented marketing strategies that have helped make it a top-performing property. Her hands-on experience operating and marketing actual STR properties gives her practical insight into what works in the real world.
STR Marketing Education
Kaye regularly shares her expertise on the Get Paid for Your Pad podcast, covering topics including:
- Email Marketing for STRs: Running successful micro-influencer campaigns that generate ROI
- Brand Building: Creating brand identity that attracts ideal guests
- Direct Booking Optimization: Converting OTA guests into direct bookers
Philosophy on STR Marketing
Kaye believes that the most successful STR operators treat their properties as brands, not just listings. Her approach emphasizes:
“Direct bookings aren’t just about saving on OTA fees, they’re about building a relationship with your guests that turns one-time visitors into lifelong fans.”
Background
Before joining Freewyld Foundry, Kaye built her reputation as a psychology-driven brand strategist, working with entrepreneurs and businesses to clarify their brand positioning and messaging. She brings this expertise to the STR industry, helping operators stand out in an increasingly competitive market.
Her work combines creative marketing thinking with data-driven decision making, ensuring that marketing investments deliver measurable returns.
When not developing marketing strategies, Kaye enjoys exploring unique hospitality experiences and staying current with the latest trends in digital marketing and consumer psychology.
Podcast Episodes
34 episodesHow to Turn Your Team Into an Owner Acquisition Engine
Annie Holcombe shares why trust beats price in owner acquisition, how to turn your entire team into brand ambassadors, and why telling owners hard truths upfront closes more deals than overpromising.
AI & Hospitality Risks to Pay Attention To
Ela Mezhiborsky shares how a Christmas Eve police raid on her STR property revealed a four-month fraud pattern and $20,000 in losses. Now, as AI makes fraud tools accessible to amateur criminals, she explains why traditional gut-feeling screening has become dangerous and which objective data points still protect operators.
AI Gives STR Hosts Unfair Advantage Over Competition
The future of Airbnb is AI-powered. Learn how to integrate artificial intelligence into your operations to move faster, make smarter decisions, and scale efficiently.
What 4.9-Rated Properties Do Differently (Based on Real Guest Reviews)
In this episode of Get Paid For Your Pad, Kaye Putnam (Head of Marketing at Freewyld and Freewyld Foundry) sits down with Eric Moeller, CEO of Freewyld and Freewyld Foundry, to break down what separates 4.9-star portfolios from the rest of the market. After Brian Chesky announced at the Airbnb Host Summit that the platform is moving toward incentivizing high-rated professional hosts and devaluing operators below 4.9, the stakes have never been higher. If you are an STR operator who wants to scale without sacrificing guest experience, earn higher ratings across a large portfolio, and understand exactly what drives five-star reviews at scale, this episode is essential. Kaye analyzed hundreds of 4.9-rated Airbnb listings to identify the four core attributes guests consistently call out after their stay. Eric shares real examples from Freewyld, their RPM clients managing hundreds of properties at 4.97, and the systems that make unreasonable hospitality scalable.
From Hurricane Loss to 70 Rentals: Scaling STR Business
In this episode of Get Paid For Your Pad, Kaye Putnam (Head of Marketing at Freewyld and Freewyld Foundry) sits down with Joe Prillaman, co-founder of Host Help, to unpack how a sudden hurricane wiped out nearly one-third of his STR portfolio in just two weeks, and why that crisis became the catalyst for scaling a professional short-term rental management company to nearly 70 properties. Joe shares the real story behind losing properties, facing fixed mortgages and team overhead, and making the hard decision to pivot from self-managing his own portfolio to managing homes for other owners. This conversation dives into the operational, emotional, and strategic realities of scaling an STR management business under pressure, without sacrificing quality, reviews, or long-term vision. If you are an STR operator or property manager navigating growth, team expansion, operational complexity, or unexpected disruptions, this episode offers practical insight into what actually breaks as portfolios scale, and what systems matter most to rebuild stronger.
Scaling to 100+ STR Units Without Compromising Quality
In this episode of Get Paid For Your Pad, Kaye Putnam (Head of Marketing at Freewyld and Freewyld Foundry) sits down with Troy Daily, CEO of Elevated Stays, to unpack what it actually takes to scale a short-term rental portfolio past 100 units without losing quality, control, or brand integrity. Operating in a highly seasonal market like Traverse City, Troy shares the operational decisions, leadership shifts, and system investments behind his growth from a small portfolio to managing more than 100 STR units. If you are an STR operator scaling quickly or planning to grow beyond 20, 50, or even 100 units, this episode is essential. Troy walks through the real challenges of growth: hiring the right people, building operational structure, maintaining quality standards, aligning with the right owners, and knowing when to say no to properties that don’t fit the brand. This conversation goes far beyond surface-level growth tactics and into what sustainable scale actually looks like. Get your free, personalized revenue report at FreewyldFoundry.com/report.
Workshops
3 workshops
Advanced Airbnb Listing Lab
Learn how top hosts fill calendars and maximize profit with fully optimized listings.
Unlock the Email Marketing System Behind Our 41% Direct Bookings
Whether you're sitting on an email list you're not using… or haven't started collecting yet, this will show you exactly how to set up an effective, automated strategy that gets results.
Steal the Influencer Marketing Playbook Behind Our Direct Booking Growth
Want to work with influencers, but skip the guesswork? Grab the exact resources we use to align creators, set expectations, and turn posts into bookings. Built by operators, for operators.
Blog Posts
9 articlesHow to Market Your Property Management Services to Homeowners (Without Competing on Price)
AI Guest Screening: Protect Your STR from Fraud | Expert Guide
How to Get 1,000+ Five-Star Reviews in Short-Term Rentals: A Blueprint from a 4.99-Rated Host
How to Get 1,000+ Five-Star Reviews in Short-Term Rentals: A Blueprint from a 4. 99-Rated Host The Real Secret Behind Exceptional Reviews If you're running a short-term rental, you already know that r
How to Scale Your STR Management Company: From Crisis to 70 Properties
Most companies dream of growth, but for HostHelp, it was a matter of survival. After losing a third of their portfolio to natural disasters, Joe Prillaman and Grant found a way to scale STR management
Host vs Brand: Which Airbnb Profile Strategy Drives More Short-Term Rental Bookings?
Should your Airbnb profile show your face or brand logo? Discover which short-term rental strategy converts better and builds long-term value.
How to Build a Content Army That 3X Your Direct Bookings (Without Paying $50K Per Post)
Discover how Mount built a content army of 38 creators from 10,000+ applicants, helping vacation rentals increase direct bookings by 180% while avoiding expensive influencer fees.
Featured In & Press
Stand Out Online With Brand Archetypes
Build Your Online Practice Podcast • Jul 24, 2024
Your Brand Archetype with Kaye Putnam
The Pursuit of Badasserie • Dec 12, 2023
Building at Your Own Pace with Psychology-Driven Brand Strategist
The Brand Bite Podcast • Nov 15, 2023
The Secret Language of Brand Archetypes to Attract Your Ideal Clients
The Planner's Vault • Nov 22, 2022
Creating a Successful Opt-in and a Psychology Driven Brand Strategy
The Strategy Hour • Oct 26, 2022
How Do You Attract an Ideal Client with Your Brand Personality?
Counsel Cast / Legal Talk Network • Mar 28, 2022
5 Things You Should Do To Upgrade and Re-Energize Your Brand and Image
Authority Magazine • Jun 1, 2020
Ready to optimize your revenue?
Get a free pricing audit and discover how Freewyld Foundry can help you maximize your STR earnings.
Get Your Free Revenue Report