Eric Moeller

Eric Moeller

Chief Executive Officer, Freewyld Foundry

Eric leads Freewyld Foundry's vision and growth strategy. With a background in scaling hospitality operations, he's built the company from a small service into a revenue management powerhouse.

Areas of Expertise

STR Business StrategyPortfolio ScalingRevenue ManagementTeam BuildingHospitality Operations

Credentials

  • CEO & Co-founder of Freewyld Foundry
  • Co-founder of Freewyld (luxury STR brand)
  • Scaled STR portfolios to 7-figure revenues
  • Launched Legends X Accelerator with 98% student success rate
  • Over 10 years of STR management experience

About Eric Moeller

Eric Moeller is the Chief Executive Officer and Co-founder of Freewyld Foundry, a leading revenue management company serving the top 1% of short-term rental operators. Under his leadership, Freewyld Foundry has grown to manage pricing strategy for over $116 million in annual bookings across 2,300+ listings.

Building Freewyld Foundry

Eric’s journey in short-term rentals began with a belief that great hospitality deserves great revenue strategy. What started as a passion for exceptional guest experiences evolved into a mission to help the industry’s best operators maximize their potential. His approach combines strategic thinking with operational excellence, ensuring that every decision is backed by data and focused on delivering measurable results for clients.

The Freewyld Vision

In 2022, Eric co-founded Freewyld, a luxury short-term rental brand that pushes the boundaries of what STR hosting can be. This hands-on experience operating properties gives him unique insight into the challenges facing STR operators today, and the solutions that actually work.

Education & Mentorship

Eric is passionate about sharing knowledge with the STR community. Together with Jasper Ribbers, he launched the Legends X Accelerator program, which has achieved a remarkable 98% student success rate.

Leadership Philosophy

Eric believes in building “A-player” teams and creating systems that scale. His leadership philosophy centers on:

  • Extreme Ownership: Taking full responsibility for outcomes, not excuses
  • Unreasonable Hospitality: Leading with heart and exceeding expectations in every interaction
  • Better Than the Gap: Never settling for “good enough”

Speaking & Industry Involvement

Eric is a sought-after speaker at STR conferences and regularly shares insights on the Get Paid for Your Pad podcast. He’s committed to elevating the entire short-term rental industry through education, innovation, and community building.

When he’s not working on Freewyld or Freewyld Foundry, Eric can be found exploring new business ideas, spending time in nature, and traveling with his wife.

Podcast Episodes

25 episodes
Scale Your STR Business Right: The 7 Strata Method
Episode 697 Feb 6, 2026

Scale Your STR Business Right: The 7 Strata Method

Eric breaks down the 7 Strata of Strategy from Scaling Up and shows how STR operators can use these strategic planning questions to get clarity on goals, ideal clients, and profitable growth.

Castle on Airbnb? Building a Profitable STR Business in Ohio
Episode 695 Jan 30, 2026

Castle on Airbnb? Building a Profitable STR Business in Ohio

In this episode of Get Paid For Your Pad, Eric Moeller sits down with Dave Stokley and Mark from Host Pros, a property management company that scaled from 2 Airbnb units in 2017 to 77 listings across Ohio while maintaining a 4.8+ guest rating and proving that Airbnb is far from dead. If you are an STR operator who wants to build a scalable business through unreasonable hospitality, understand how to dominate a single market instead of chasing hot destinations, and learn why small experiential details drive premium rates, this episode is a must listen. Dave and Mark share their 10-year partnership journey, the wizard-themed castle that changed their business, and why focus beats expansion every time. We don't want to have competition. Get your free personalized revenue report at FreewyldFoundry.com/report

What 4.9-Rated Properties Do Differently (Based on Real Guest Reviews)
Episode 693 Jan 23, 2026

What 4.9-Rated Properties Do Differently (Based on Real Guest Reviews)

In this episode of Get Paid For Your Pad, Kaye Putnam (Head of Marketing at Freewyld and Freewyld Foundry) sits down with Eric Moeller, CEO of Freewyld and Freewyld Foundry, to break down what separates 4.9-star portfolios from the rest of the market. After Brian Chesky announced at the Airbnb Host Summit that the platform is moving toward incentivizing high-rated professional hosts and devaluing operators below 4.9, the stakes have never been higher. If you are an STR operator who wants to scale without sacrificing guest experience, earn higher ratings across a large portfolio, and understand exactly what drives five-star reviews at scale, this episode is essential. Kaye analyzed hundreds of 4.9-rated Airbnb listings to identify the four core attributes guests consistently call out after their stay. Eric shares real examples from Freewyld, their RPM clients managing hundreds of properties at 4.97, and the systems that make unreasonable hospitality scalable.

The One-Goal Method: How to Win 2026 by Doing Less
Episode 691 Jan 16, 2026

The One-Goal Method: How to Win 2026 by Doing Less

In this episode of Get Paid For Your Pad, Eric Moeller, CEO of Freewyld and Freewyld Foundry, takes the mic for his first solo podcast to dive deep into a practice he has been fine-tuning for over a decade: the art of goal setting and, most importantly, goal achievement. If you are an STR operator or entrepreneur who feels overwhelmed by a long list of New Year’s resolutions, or if you find yourself quitting your goals by mid-January, this episode is a must-listen. Eric breaks down why 80% of people quit their resolutions by January 10th and shares his 'Single Focus' strategy. This framework is designed to help you win your year by doing less, better. He explains how to transition from setting 'massive goals' that drain your energy to selecting the high-leverage targets that create true momentum in both business and life. Get your free, personalized revenue report at freewyldfoundry.com/report .

From Busy to Strategic: The Real Job of an STR CEO
Episode 684 Dec 19, 2025

From Busy to Strategic: The Real Job of an STR CEO

In this episode of Get Paid For Your Pad, Kaye Putnam (Head of Marketing at Freewyld and Freewyld Foundry) sits down with Eric Moeller, CEO of Freewyld and Freewyld Foundry, to unpack one of the most overlooked challenges in scaling a short-term rental business: where the CEO should actually spend their time as the company grows. According to Harvard Business Review, CEOs waste 30 to 50 percent of their time on low-value activities. Eric explains why this problem becomes more severe as STR businesses scale, how decision fatigue quietly pushes leaders toward reactive work, and why being busy is often a signal that focus is broken. This conversation breaks down the mindset shift required to move from task-driven action to strategic momentum. If you’re an STR operator who feels pulled into emails, customer service, small fires, or constant decisions that don’t seem to move the business forward, this episode will help you rethink priorities, recognize patterns inside your operation, and identify the highest-leverage problems only a CEO can solve.

Hectic Host: The CEO Playbook for Ending STR Overwhelm
Episode 682 Dec 13, 2025

Hectic Host: The CEO Playbook for Ending STR Overwhelm

In this episode of Get Paid For Your Pad, Kaye Putnam (Head of Marketing at Freewyld and Freewyld Foundry) sits down with Eric Moeller to break down one of the most common and costly phases STR operators get stuck in: the hectic host stage. This is the mode where everything feels urgent, every day is firefighting, and growth never seems to unlock the freedom operators expect. If you’re an STR operator who feels overwhelmed by constant operational tasks, unclear priorities, stalled growth, or systems that never seem to catch up with your business, this episode is essential. Kaye and Eric share the behind-the-scenes of a recent Freewyld offsite, the operational shifts they implemented, and the mental models that finally stop operators from trying to “catch squirrels” instead of closing the hole in the roof.

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Workshops

3 workshops

Blog Posts

9 articles
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