Case Study

Elevated Homes & Hospitality

Michigan

Troy Daily, CEO of Elevated Homes & Hospitality in Traverse City, Michigan, went from cleaning units himself to running one of the region's fastest-growing STR brands. With nearly 100 units under management and a powerful focus on quality, July 2025 marked a major milestone: $1.1M in revenue in a single month… powered by smart systems, a strong team, and professional STR revenue & pricing management.

Before RPM
$1.2M
After RPM
$4M
Growth
233%
Property management company in a highly seasonal market
Grew from 18 units in 2021 to nearly 100 units in 2025
First $1M+ month in July 2025

From Hectic Host to High-Growth Operator

Troy’s path from hectic host to high-growth operator is a masterclass in scaling the right way. When we first met him in 2021, he was managing 18 properties and doing most of the work himself: guest messages, maintenance, even the cleaning. That phase taught him every inch of the business, but it also made it clear: systems and team are everything.

Building the Foundation for Scale

By 2023, Troy brought housekeeping in-house to ensure quality control and launched a Guest Experience division to elevate the entire stay. These weren’t just operational changes—they were strategic investments in what makes guests return and homeowners stay.

The RPM Partnership

In 2024, Elevated became our very first RPM client. With pricing off his plate, Troy’s team focused on quality, guest experience, and growth. Strategic seasonal pricing—focused on occupancy in the off-season and ADR in peak months—pushed revenue +15% YoY in July and RevPAR +12% across comparable units.

The Results

Troy’s vision hasn’t changed, but his capacity to execute has. With nearly 100 properties under management, a luxury condo hotel launching soon, and a team dialed into quality, Elevated Homes & Hospitality is a brand guests trust and homeowners seek out.

“Taking pricing off my plate let me focus on what actually grows the business—quality and guest experience. The results speak for themselves.”

— Troy Daily, CEO

Troy Daily, CEO of Elevated Homes & Hospitality
Troy Daily, CEO of Elevated Homes & Hospitality
Client Testimonial

Hear It From Elevated Homes & Hospitality

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