Steady Growth, Untapped Revenue
When we began working with Alex in 2024, Owl Stays had a clear strength, steady portfolio growth, with room to capture more revenue across its expanding footprint. The units were well-run, but with the owner juggling multiple priorities and a team already spread thin, pricing wasn’t getting the dedicated attention a growing portfolio needs.
The RPM Partnership
Owl Stays signed on in November 2024 and RPM went live that December, starting with a full cleanup of the PriceLabs account so pricing decisions ran on clean data. The strategy was deliberate: fill the buildings first, then push rate. Kansas City is an event-driven market, so the playbook leaned on NFL weekends, longer booking windows for high-demand dates, and weekday occupancy that the old weekend-heavy calendar left on the table.
“We’re definitely pro-occupancy at the moment versus pro-revpar. Because we want to show to the owners that we can fill the building quickly.”
- Alex Repsholdt, Founder
Occupancy First, Then Everything Else
In the twelve months before RPM, December 2023 through November 2024, the portfolio did $617K in stay-date revenue at 55.5% occupancy. The most recent twelve months, June 2025 through May 2026, brought $1.97M at 75.0% occupancy. That is 220% revenue growth and $1.36M added, with occupancy up 19.5 points. One honest caveat: Owl Stays was still onboarding units through 2024, so the early baseline months reflect a smaller portfolio. Since signing, though, the listing count has been near stable, 46 at signing to 51 today, which is why the occupancy gain is the real story. And the growth is still compounding: May 2026 came in 62% above May 2025.
Outperforming a Crowded Market
When the 2026 World Cup came to Kansas City, most of the market overpriced the group stage and then slashed rates. Owl Stays had extended booking windows months earlier and locked in demand in advance. By early June 2026 the portfolio was at 61% occupancy for the month against a market at 36%, a market penetration index of 168%.
“I was looking at market occupancy for June, and you’re crushing it, man. Crushing it. Absolutely crushing it.”
- Alex Repsholdt, Founder
Scale Without Sacrifice
Alex’s focus hasn’t shifted; Owl Stays is still about smarter stays and smarter management, and he’s now using these results to win more management contracts. With RPM in place, the business has the revenue systems to match its growth ambitions.
“RPM gave us the revenue systems to match our growth ambitions.”
- Alex Repsholdt, Founder
