Turning Around a Tough Market
This Utah vacation rental portfolio came to us during a challenging market period. The portfolio needed stabilization and a strategic approach to reverse declining performance.
Phase 1 - Stabilization
We began with a detailed audit, benchmarking 37 comparable units (with 75% or more bookable dates) and introducing revenue KPIs, such as RevPAR and pacing. Immediate adjustments included:
- Lowering overly restrictive minimum rates
- Correcting photo/title gaps
- Applying Airbnb custom promotions to boost visibility
Rapid Recovery
The results came fast:
- Occupancy recovered from -31% to flat YoY in just four weeks
- Revenue up +22% in 5 months (+$89K) on comparable units despite the market being down -11%
- July revenue up +20% vs market down -7%
Outperforming a Declining Market
While the broader Ogden Valley market struggled, the portfolio consistently outperformed. Our strategic approach to seasonal pricing and occupancy pacing ensured the portfolio captured high-value bookings even during challenging periods.
Projected Growth
With the momentum built through stabilization and optimization, the portfolio is projected to grow from $1.37M to $2.6M in revenue, a 90% increase, demonstrating that strong revenue management can overcome market headwinds.
“The team at Freewyld Foundry turned our season around when the market was working against us.”
- Brady
