Utah Vacation Homes & Rentals

Ogden Valley, UT

Founded by Brady Jeppsen, Utah Vacation Homes & Rentals has grown into one of the largest and most trusted operators in northern Utah with nearly 100 listings. By early 2024, however, growth had created new challenges. Brady was still managing revenue himself. He has strong operations and owner relationships, but revenue performance that didn’t always match the quality of the properties. With new owners coming onboard monthly, he knew he needed a more sophisticated revenue strategy to keep owners happy and maintain his reputation as the go-to manager in the valley.

Before RPM: (2024)

$1.37M

After RPM: (2025 Projected)

$2.6M

Growth:

Portfolio growth: from 37 units to nearly 100

Revenue up +22% in 5 months on comparable units despite market being down –11%

RevPAR outperforming the market by 33 points

When Brady joined RPM in March 2024, his portfolio was already outperforming peers on service and owner retention, but the revenue story was uneven. Some properties thrived, while others lagged far behind. The portfolio lacked a systematic approach to smoothing these gaps.

Phase 1 – Stabilization
We began with a detailed audit, benchmarking 37 comparable units (with 75% or more bookable dates) and introducing revenue KPIs, such as RevPAR and pacing. Immediate adjustments included lowering overly restrictive minimum rates, correcting photo/title gaps, and applying Airbnb custom promotions to boost visibility.

Phase 2 – RPM in Action
With daily management in place, the Freewyld revenue team rolled out:

Daily Pricing Adjustments: No more “set-and-forget.” Rates updated proactively to capture demand.
Weekend vs. Weekday Strategy: Since weekends were selling out too quickly, we increased weekend ADR while reducing weekday rates to balance occupancy.
Booking Window Expansion: Early-bird promotions extended the booking window, especially crucial for the ski season.
Owner-Specific Tactics: Balanced strategy between aggressive owners pushing high ADR and cautious ones blocking inventory or demanding higher minimums.
Listing Optimization: Updated photos, titles, and amenity mapping to improve search ranking and guest conversion.

The results:

Revenue up +22% in 5 months (+$89K) on comparable units despite the market being down –11%
RevPAR outperforming the market by 33 points
Occupancy recovered from –31% to flat YoY in just four weeks
Portfolio revenue projected to nearly double (from $1.37M in 2024 to $2.6M in 2025)
Momentum in low season: July revenue up +20% vs market down –7%

For Brady, the impact has gone beyond the topline. With RPM taking over daily pricing and strategy, he’s freed up time to focus on growth, owner relationships, and long-term expansion plans. His team can now onboard new properties with confidence, knowing they’ll ramp up faster. Owners will see data-backed performance reports, and the business is positioned to dominate Ogden Valley with over 125 units before expanding across the state.