Elevated Homes & Hospitality

Traverse City, MI

Troy Daily, CEO of Elevated Homes & Hospitality in Traverse City, Michigan, went from cleaning units himself to running one of the region’s fastest-growing STR brands. With nearly 100 units under management and a powerful focus on quality, July 2025 marked a major milestone: $1.1M in revenue in a single month… powered by smart systems, a strong team, and professional STR revenue & pricing management.

Before RPM:

$1.2M

After RPM:

$4M

Growth:

Property management company in a highly seasonal market

Grew from 18 units in 2021 to nearly 100 units in 2025

First $1M+ month in July 2025

Troy’s path from hectic host to high-growth operator is a masterclass in scaling the right way. When we first met him in 2021, he was managing 18 properties and doing most of the work himself: guest messages, maintenance, even the cleaning. That phase taught him every inch of the business, but it also made it clear: systems and team are everything.

By 2023, Troy brought housekeeping in-house to ensure quality control and launched a Guest Experience division to elevate the entire stay.

In 2024, Elevated became our very first RPM client. With pricing off his plate, Troy’s team focused on quality, guest experience, and growth. Strategic seasonal pricing – focused on occupancy in the off-season and ADR in peak months – pushed revenue +15% YoY in July and RevPAR +12% across comparable units.

Troy’s vision hasn’t changed, but his capacity to execute has. With nearly 100 properties under management, a luxury condo hotel launching soon, and a team dialed into quality, Elevated Homes & Hospitality is a brand guests trust and homeowners seek out.