Del Carmen Hospitality

Miami, FL

Born and raised in Miami, founder Jairo Osorno turned a family side hustle into one of the city’s most recognizable short-term rental brands. What began in his mother’s house with one subdivided Airbnb unit has grown into 51 listings across 9 buildings. By 2023, however, rising lease costs and a cooling market squeezed margins. Jairo and his sister Jasmine realized that “set-and-forget” pricing wasn’t enough. They needed professional revenue management to unlock the next level of growth.

Before RPM: (2023)

$1M

After RPM: (2024-2025)

$1.6M

Growth:

Mix of mater-lease and owned properties across 51 listings

7,500+ Airbnb reviews, Superhost status

Still growing despite shrinking demand from international travelers

When we first met Jairo in January 2024, Del Carmen’s portfolio was underperforming despite its prime locations. The problems were clear:

Booking windows averaged just 7.8 days
Pricing strategy was inconsistent and reactive
Listings lacked optimization (no captions, incomplete profiles, poor use of Airbnb categories)
Guest messaging was overwhelming the family team

Phase 1 – Consulting:
We started with a 90-day revenue consulting engagement. Together, we reviewed QuickBooks, ran RevPAR benchmarks, and identified the “red flags” dragging down performance. From basic steps like updating listing titles and captions to implementing Airbnb review responses, Jairo’s team began to see immediate results.

Phase 2 – Full RPM Service:
In April 2024, Del Carmen Hospitality became a full RPM client. With pricing off their plate, the team could focus on operations and growth. Our revenue managers introduced:

Daily Dynamic Pricing: Adjusted rates in real time to demand shifts
Booking Window Strategy: Early bird promotions doubled the booking window to 16+ days
Weekend vs Weekday Pricing: Balanced occupancy by shifting demand into weekdays
Listing Optimization: Re-sorted photos, added captions, and corrected Airbnb categories
Operational Support: Helped hire a VA to handle guest messaging & reviews, relieving Maria

The results spoke quickly:

RevPAR up 21% in month 1 and 36% in month 2
$50,000 additional revenue in the first 90 days alone
ADR increased while occupancy held steady—a critical win in a competitive Miami market

Today, Del Carmen is outpacing the Miami market, despite heavy competition and its reliance on international travel. The business has secured Superhost status, diversified beyond Airbnb into VRBO and Booking.com, and continues to expand with new properties under negotiation.

Jairo’s vision hasn’t changed: affordable, stylish stays in Miami’s most exciting neighborhoods, but his ability to execute has. With RPM as a partner, the family team is no longer bogged down in the details. They’re free to grow, reinvest, and continue a legacy that started in their Abuela’s home.