Scott’s rental management company started in 2017, after a neighbor’s beach apartment was fixed up and listed on Airbnb. By 2022 it managed 130 properties on a Florida barrier island. Then Hurricane Ian, a Category 5 storm with 15 feet of water, destroyed the hotel and the business.
Scott rebuilt slowly as condos came back online, reaching about 65 listings by early 2026, all while being appointed to local elected office in late 2025. He met us at an Airbnb host event, signed in December 2025, and we took over pricing that January.
How we measure this
His island is still rebuilding: Scott keeps adding units and island-wide inventory is roughly doubling year over year. To isolate what pricing did, this case study compares only the 22 listings that earned revenue throughout the baseline period, on the same calendar months one year apart. The whole-portfolio number is below.
What we did
- Held rates through spring break instead of discounting early, then captured the late surge of last-minute demand
- Used average and median length-of-stay data to tune minimum-stay rules, including targeted drops around soft holiday gaps
- Started a Booking.com channel expansion with markups and discount guardrails set before going live
Results, same listings only
Comparing January through July 2026 against the same months a year earlier, the same 19 listings went from $632K to $789K. That is up 25%, with $157K added. Their revenue index against the local market climbed from 83 to 94 over the same span.
- $632K to $789K, up 25%, on identical listings
- Revenue index vs the market up 11 points, from 83 to 94
- Below: the whole-portfolio picture, including every unit the rebuild adds
The whole portfolio
Scott’s rebuild keeps adding units, each priced from its first day live, so none of them open at a guessed rate. Including everything PriceLabs tracks today, revenue went from $802K to $1.9M across the same seven-month windows, the rebuild and the pricing compounding together.
What’s next
More beachfront homes and condos come online every month, and Scott expects the island’s rebuild to continue for years. We price each new unit from day one.
“Last month, I was appointed vice mayor. So I’ve got really two jobs now. So I just can’t keep my eye on the revenue like I used to.”
- Scott