From Reactive to Strategic
When we began working with Alex in 2024, Owl Stays had a clear strength—steady portfolio growth—but struggled to maximize revenue across its expanding footprint. Units were well-run, but the pricing process was reactive and shallow: a once-per-week check in PriceLabs, raising rates if occupancy was above 80%, lowering if below. With the owner juggling multiple priorities and a team already spread thin, the approach wasn’t sustainable.
Phase 1 - Onboarding & Strategy
We benchmarked 19 comparable units (75%+ availability YoY) and immediately saw room for improvement. Booking windows were shrinking, occupancy skewed heavily to weekends, and ADR was often left flat against the market.
Transformational Results
The shift to strategic, data-driven revenue management delivered exceptional results:
- RevPAR up +18% YTD vs market at -5% (23-point outperformance)
- Total revenue up +265% YoY (Jan–Aug: $437K → $1.16M)
- Projected full-year revenue: $1.8M vs $854K in 2024
Scale Without Sacrifice
Alex’s focus hasn’t shifted; Owl Stays is still about smarter stays and smarter management. But with RPM in place, the business now has the revenue systems to match its growth ambitions. Whether onboarding new buildings, optimizing existing ones, or outperforming a declining market by double digits, Owl Stays has proven that scale and performance don’t have to be a trade-off.
“RPM gave us the revenue systems to match our growth ambitions.”
— Alex Repsholdt, Founder
