Scaling Fast Without Losing Pricing Discipline
Mark and his business partner run one of Ohio’s largest short-term and mid-term rental operations. Their market moves with the sports calendar: home games fill weekends in September, then demand thins as the weather turns.
They were never standing still. At one point in 2025 they had eight new properties in the pipeline at once. Rapid expansion is exactly when pricing usually slips, because every new listing launches with no reviews, no history, and a calendar to fill.
The Foundry Partnership
They signed in August 2024 and Foundry went live that fall across a portfolio of 62 listings. The playbook was built for an event-driven city and a constantly growing unit count: multi-night minimums on game weekends that release 30 days out if unbooked, aggressive weekday discounts in the shoulder season to build momentum, and rate increases once a month enters with healthy occupancy on the books.
The team also went beyond pricing, working through listing optimizations with Mark on underperforming properties.
“Last year was its best year by far, and it’s been killing it this year as well.”
- Mark, on a flagship property that had underperformed for a year before the optimization work
How We Measure This
The headline compares the 41 listings that earned revenue throughout both periods: the twelve months before onboarding, October 2023 through September 2024, against the most recent twelve, August 2025 through July 2026. The portfolio grew to 83 tracked listings during the engagement, so whole-portfolio figures are reported separately.
The Results
On the same listings, revenue held near flat, $2.1M to $2M, in a stretch where two other measures moved sharply. Occupancy on the listings active in both periods rose from 63% to 76%, thirteen points of calendar the market was not filling before. And the book’s revenue index against its market rose from 150 to 156: these listings earn 56% more than comparable homes around them, and the lead widened.
The growth landed at the portfolio level:
- Whole-portfolio revenue up 67%, $2.3M to $3.9M, while scaling to 83 tracked listings
- Occupancy up 13 points on the original book
- Revenue index at 156, extending an already dominant market position
“I appreciate, you know, the attention you guys put on, put on everything for us.”
- Mark
Where the Portfolio Is Now
At 83 tracked listings, Mark and his partner are still building. They are underwriting a boutique hotel with revenue analysis support from our team, tightening their P&L forecasting, and feeding new properties into a pricing system that has already proven it can keep pace.