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Case Study

Kristen in Missouri

Kristen runs a 100+ listing property management company in Missouri. Ten months after handing pricing to Foundry, revenue on the 45 listings earning throughout both periods is up 9%, occupancy on the listings active in both periods is up 7 points, and whole-portfolio revenue is up 49% as she keeps adding homes.

Year Over Year, Whole Portfolio
Kristen revenue before and after Foundry Bar chart comparing 10-month stay-date revenue: $2.4M before Foundry versus $3.5M after, a +49% increase. $2.4M BEFORE FOUNDRY $3.5M AFTER FOUNDRY +49%
Tracked Listings 90 to 110+
Oct 2024 to Jul 2025 vs Oct 2025 to Jul 2026, stay-date revenue
$2.2M to $2.4M, up 9%, on the same 45 listings in the first ten months
October, the first full month, did $372K whole-portfolio against $233K the prior October
April 2026 ran 84% ahead of the prior April, and June 2026 set the tracked record at $518K
Verified Results

Results in Numbers

Monthly Revenue, Same Listings

Kristen monthly revenue Bar chart of monthly stay-date revenue for Kristen from Oct '24 to Jul '26, indexed to the average month before Foundry onboarding. Foundry starts Oct '25. The highest month reaches 1.5x the pre-Foundry average. A data table follows this chart. 0x 0.5x 1x 1.5x Oct '24Jan '25Apr '25Jul '25Oct '25Jan '26Apr '26Jul '26
Monthly Revenue, Same Listings
MonthRevenue vs average pre-Foundry month
Oct 20241.0x
Nov 20241.1x
Dec 20241.1x
Jan 20250.7x
Feb 20250.7x
Mar 20251.0x
Apr 20250.9x
May 20251.2x
Jun 20251.2x
Jul 20251.2x
Aug 20251.1x
Sep 20251.1x
Oct 20251.3x
Nov 20251.1x
Dec 20251.3x
Jan 20260.7x
Feb 20260.8x
Mar 20261.1x
Apr 20261.0x
May 20261.2x
Jun 20261.5x
Jul 20261.1x
Monthly stay-date revenue, Oct 2024 to Jul 2026, indexed to the average pre-Foundry month (1x).

Year Over Year, Same Listings

Kristen revenue before and after Foundry Bar chart comparing 10-month stay-date revenue for Kristen: $2.2M in the 10 months before Foundry onboarding versus $2.4M in the 10 months after, a +9% increase. A data table follows this chart. $2.2M Before Foundry Oct 2024 to Jul 2025 $2.4M After Foundry Oct 2025 to Jul 2026 +9%
Year Over Year, Same Listings
WindowRevenueOccupancy
Before Foundry (Oct 2024 to Jul 2025)$2.2M59.6%
After Foundry (Oct 2025 to Jul 2026)$2.4M63.3%
Comparing the same 10 calendar months (Oct-Jul) before and after Foundry onboarding, stay-date revenue.
The Complete Story

Monthly Revenue, Whole Portfolio

Kristen monthly revenue Bar chart of monthly stay-date revenue for Kristen from Oct '24 to Jul '26, indexed to the average month before Foundry onboarding. Foundry starts Oct '25. The highest month reaches 2.2x the pre-Foundry average. A data table follows this chart. 0x 0.5x 1x 1.5x 2x 2.5x Oct '24Jan '25Apr '25Jul '25Oct '25Jan '26Apr '26Jul '26
Monthly Revenue, Whole Portfolio
MonthRevenue vs average pre-Foundry month
Oct 20241.0x
Nov 20241.0x
Dec 20241.0x
Jan 20250.6x
Feb 20250.7x
Mar 20250.9x
Apr 20250.8x
May 20251.2x
Jun 20251.3x
Jul 20251.4x
Aug 20251.3x
Sep 20251.3x
Oct 20251.6x
Nov 20251.4x
Dec 20251.6x
Jan 20260.8x
Feb 20261.0x
Mar 20261.4x
Apr 20261.5x
May 20261.7x
Jun 20262.2x
Jul 20261.6x
Monthly stay-date revenue, Oct 2024 to Jul 2026, indexed to the average pre-Foundry month (1x).
Including Every Listing Added

Year Over Year, Whole Portfolio

Kristen revenue before and after Foundry Bar chart comparing 10-month stay-date revenue for Kristen: $2.4M in the 10 months before Foundry onboarding versus $3.5M in the 10 months after, a +49% increase. A data table follows this chart. $2.4M Before Foundry Oct 2024 to Jul 2025 $3.5M After Foundry Oct 2025 to Jul 2026 +49%
Year Over Year, Whole Portfolio
WindowRevenueOccupancy
Before Foundry (Oct 2024 to Jul 2025)$2.4M27.9%
After Foundry (Oct 2025 to Jul 2026)$3.5M42.9%
Comparing the same 10 calendar months (Oct-Jul) before and after Foundry onboarding, stay-date revenue.

Before Foundry: Growth Outpacing the Pricing

Kristen built her company into a 90-listing property management operation. The portfolio was growing fast, and pricing it well across that many listings, including a 14-bedroom flagship managed by hand on Expedia, had become a job in itself.

How We Measure This

The headline compares the 45 listings that earned revenue throughout both periods: October 2025 through July 2026, her first ten full months, against the same months a year earlier. The portfolio grew past 110 tracked listings during the window, so whole-portfolio figures are reported separately.

What We Did

Foundry went live in September 2025. Her revenue manager rebuilt the pricing system around demand instead of panic:

  • Occupancy-based dynamic pricing with seasonality settings tuned to local demand
  • Day-of-week structure: weekday discounts to fill gaps, weekend premiums protected by minimum price floors
  • Minimum-stay rules by property size, so large homes stopped losing weekend bookings to one-night stays
  • Event pricing for football season and, later, the 2026 World Cup, capturing early international bookings at premium rates instead of reacting late

The Results

On the same 45 listings, the first ten months brought $2.4M against $2.2M for the same months a year earlier, up 9%, with occupancy on the listings active in both periods up 7 points. The whole portfolio tells the growth side of the story:

  • $2.2M to $2.4M, up 9%, on identical inventory
  • Whole-portfolio revenue up 49%, $2.4M to $3.5M, as new homes came on priced from day one
  • October, the first full month, did $372K whole-portfolio against $233K the prior October
  • April 2026 ran 84% ahead of the prior April, and June 2026 set the tracked record at $518K

“You have been excellent in my opinion.”

- Kristen

Where They Are Now

With pricing handled, Kristen is onboarding new properties into a system that prices them from day one. The portfolio passed 110 tracked listings during the engagement, and the World Cup game-day premiums set months in advance delivered: June 2026 became the portfolio’s record month.

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