Joe’s 2024 was brutal. Two hurricanes forced him to shut down nine of his listings, and he lost his two best short-term rentals. By the time he handed pricing to Foundry in November 2025, many of the homes under his management had been with him less than a year, and the local market was down about 13.5% year over year.
How we measure this
Joe kept signing homes through 2026. To isolate what pricing did on its own, this case study compares only the 40 homes with a full year of history on both sides: the same houses, the same calendar months, one year apart, in a falling market. The whole-portfolio number is below, and it shows what the two did together.
What we did
- Tiered length-of-stay rules that ask for 30-night stays far out, step down through 21, 14, and 7 nights as dates approach, then open to 2-night stays inside two weeks
- Gap-filling, so even a 3-night hole between long bookings stays sellable
- Market-responsive rates through a soft, post-hurricane coastal market
Results, same homes only
Comparing the same nine calendar months a year apart, November through July, the same 40 homes went from $1.4M to $1.6M. That is up 14%, while the market around them fell 13.5%. Holding flat would have been outperformance. Growing through it is the story.
- Same-home revenue up 14% in a market down 13.5%
- $200K in added revenue on identical homes
- Below: the whole-portfolio picture, including every home Joe added
The whole portfolio
Joe signed new homes throughout the rebuild, and each one joined the same pricing system on day one, so none of them spent a season finding their rate. Including every home PriceLabs tracks today, revenue went from $2.3M to $4.3M across the same nine-month windows, in a market that was falling.
Where they are now
PriceLabs tracks 97 listings today, with multi-unit buildings counted per bookable unit. Joe signed three more homes in June alone, including a five-bedroom. We price each one from day one.
“The changes that you did definitely got those ones filled back up. And it seems to have calmed the nerves of a lot of my homeowners.”
- Joe