Building Toward $10 Million
Jess and Michael have a clear vision: $10 million in topline revenue, built on quality, operational excellence, and long-term brand value. As of their one-year anniversary with Freewyld Foundry’s Revenue & Pricing Management service, they’ve already cleared their first milestone.
Strategic Pricing Handoff
With RPM in place, the team handed off pricing strategy so they could focus on hospitality, brand growth, and operational scale. The results speak for themselves: a 16.28% increase in revenue year-over-year across a consistent set of properties.
Market-Specific Approach
Our team implemented tiered base pricing for different submarkets including Busselton, Dunsborough, and Margaret River, ensuring each property was optimized for its unique competitive landscape.
Scaling with Intention
The portfolio has a clear vision. The operation is not aiming for fast volume at the expense of quality. Instead, the team is scaling with intention, focusing on high-value listings, reliable operations, and a clear guest avatar.
With 80 percent of bookings coming from Perth-based families, couples, and friend groups, the business has begun to unlock more direct bookings and is actively growing its email list of more than 7,000 subscribers.
The Future
With pricing strategy handled, the team can focus on what matters most: building a brand guests trust and homeowners seek out.
