Building Toward $10 Million
Jess and Michael have a clear vision: $10 million in topline revenue, built on quality, operational excellence, and long-term brand value. At their one-year anniversary with Freewyld Foundry, they had already cleared their first milestone.
Strategic Pricing Handoff
With pricing handed off, the team could focus on hospitality, brand growth, and operational scale. The result was a 16.28% increase in revenue year over year across a consistent set of properties.
Market-Specific Approach
We built tiered base pricing for each of the submarkets in their region, so every property was positioned for its own competitive landscape rather than a single portfolio-wide rate.
Scaling with Intention
The operation is not chasing fast volume at the expense of quality. The team is scaling deliberately, focusing on high-value listings, reliable operations, and a clear guest avatar.
With 80% of bookings coming from families, couples, and friend groups travelling from the nearest capital city, the business has begun to unlock more direct bookings and is growing an email list of more than 7,000 subscribers.
The Future
With pricing strategy handled, the team can focus on what matters most: building a brand guests trust and homeowners seek out.