George runs one of the larger short-term rental operations on the Southern California coast: more than 100 listings clustered across a handful of adjacent beach neighborhoods, benchmarked against roughly 2,000 comparable listings. The team priced everything in-house until January 2026, with rates roughly in line with the market. The opportunity was in capturing more demand, earlier, across a portfolio this size.
How we measure this
This case study compares only the 37 listings that earned revenue throughout the baseline period, on the same calendar months one year apart. PriceLabs tracks the portfolio at 131 units today. The portfolio’s scale and unit changes are excluded from these numbers on purpose.
What Foundry built
- Minimum-stay rules tuned to capture more far-out demand, with weekend premiums and shoulder-night discounts doing the work that broad restrictions used to do
- Rates dialed in across the range, so premium homes were positioned for what the summer market will pay and peak July dates were no longer left underpriced
- Channel pricing untethered and promotions coordinated, so direct, Vrbo, and Airbnb each fed correct nightly rates
- A revenue manager who starts every day in the account, reviewing each new booking against last year and the market
Results, same listings only
Comparing January through July 2026 against the same months a year earlier, the same 37 listings went from $2.8M to $3.7M. That is up 35%, with $957K added.
Their revenue index against the market climbed from 77 to 98, and the gains landed in a soft stretch when the broader beach market was pacing down year over year.
- $2.8M to $3.7M, up 35%, on identical listings
- Revenue index vs the market up 21 points, from 77 to 98
- Achieved while the broader beach market paced down
The whole portfolio
PriceLabs tracks 131 units today. Including every one of them, revenue went from $3.3M to $4.4M across the same seven-month windows. That is whole-portfolio confirmation of the same listings result above.
What’s next
Summer is the season that makes or breaks a beach year, and this one paid the bet: on the same listings, June came in 43% ahead of the prior June and July 22% ahead, on rates held instead of discounted early.
“So it’s nice to see everything’s still in green.”
- George