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Case Study

Erika in New York

Erika runs a boutique short-term rental management company serving homeowners in upstate New York. One year after handing pricing to Foundry, revenue on identical listings is up 24%, and the portfolio crossed from below its market to 8% above it.

Year Over Year, Same Listings
Erika revenue before and after Foundry Bar chart comparing 12-month stay-date revenue: $842K before Foundry versus $1M after, a +24% increase. $842K BEFORE FOUNDRY $1M AFTER FOUNDRY +24%
Vs Market 8% above
Mar 2024 to Feb 2025 vs Aug 2025 to Jul 2026, stay-date revenue
Including every listing tracked today, revenue went from $897K to $1.3M across the same windows
The off-season carried its weight, with winter months holding through the region's toughest stretch
When Erika stepped back from day-to-day work in spring 2026, pricing kept running without her
Verified Results

Results in Numbers

Monthly Revenue, Same Listings

Erika monthly revenue Bar chart of monthly stay-date revenue for Erika from Mar '24 to Jul '26, indexed to the average month before Foundry onboarding. Foundry starts Mar '25. The highest month reaches 2.3x the pre-Foundry average. A data table follows this chart. 0x 0.5x 1x 1.5x 2x 2.5x Mar '24Jun '24Sep '24Dec '24Mar '25Jun '25Sep '25Dec '25Mar '26Jun '26
Monthly Revenue, Same Listings
MonthRevenue vs average pre-Foundry month
Mar 20240.7x
Apr 20240.7x
May 20241.1x
Jun 20241.1x
Jul 20241.6x
Aug 20241.9x
Sep 20240.9x
Oct 20241.3x
Nov 20240.8x
Dec 20240.8x
Jan 20250.5x
Feb 20250.6x
Mar 20250.7x
Apr 20250.8x
May 20251.3x
Jun 20251.1x
Jul 20251.7x
Aug 20252.3x
Sep 20251.0x
Oct 20251.6x
Nov 20251.7x
Dec 20251.3x
Jan 20260.8x
Feb 20260.7x
Mar 20260.5x
Apr 20260.6x
May 20261.1x
Jun 20261.4x
Jul 20261.9x
Monthly stay-date revenue, Mar 2024 to Jul 2026, indexed to the average pre-Foundry month (1x).

Year Over Year, Same Listings

Erika revenue before and after Foundry Bar chart comparing 12-month stay-date revenue for Erika: $842K in the 12 months before Foundry onboarding versus $1M in the 12 months after, a +24% increase. A data table follows this chart. $842K Before Foundry Mar 2024 to Feb 2025 $1M Last 12 Months Aug 2025 to Jul 2026 +24%
Year Over Year, Same Listings
WindowRevenueOccupancy
Before Foundry (Mar 2024 to Feb 2025)$842K53.2%
After Foundry (Aug 2025 to Jul 2026)$1M57.0%
Comparing the 12 months before Foundry onboarding (Mar 2024 to Feb 2025) with the most recent 12 months (Aug 2025 to Jul 2026), stay-date revenue.
The Complete Story

Monthly Revenue, Whole Portfolio

Erika monthly revenue Bar chart of monthly stay-date revenue for Erika from Mar '24 to Jul '26, indexed to the average month before Foundry onboarding. Foundry starts Mar '25. The highest month reaches 2.6x the pre-Foundry average. A data table follows this chart. 0x 1x 2x 3x Mar '24Jun '24Sep '24Dec '24Mar '25Jun '25Sep '25Dec '25Mar '26Jun '26
Monthly Revenue, Whole Portfolio
MonthRevenue vs average pre-Foundry month
Mar 20240.6x
Apr 20240.6x
May 20241.0x
Jun 20241.0x
Jul 20241.5x
Aug 20241.9x
Sep 20240.9x
Oct 20241.3x
Nov 20240.9x
Dec 20240.9x
Jan 20250.6x
Feb 20250.7x
Mar 20250.8x
Apr 20250.9x
May 20251.4x
Jun 20251.3x
Jul 20251.9x
Aug 20252.6x
Sep 20251.2x
Oct 20251.9x
Nov 20252.0x
Dec 20251.6x
Jan 20260.9x
Feb 20260.9x
Mar 20260.6x
Apr 20260.8x
May 20261.4x
Jun 20261.7x
Jul 20262.1x
Monthly stay-date revenue, Mar 2024 to Jul 2026, indexed to the average pre-Foundry month (1x).
Including Every Listing Added

Year Over Year, Whole Portfolio

Erika revenue before and after Foundry Bar chart comparing 12-month stay-date revenue for Erika: $897K in the 12 months before Foundry onboarding versus $1.3M in the 12 months after, a +47% increase. A data table follows this chart. $897K Before Foundry Mar 2024 to Feb 2025 $1.3M Last 12 Months Aug 2025 to Jul 2026 +47%
Year Over Year, Whole Portfolio
WindowRevenueOccupancy
Before Foundry (Mar 2024 to Feb 2025)$897K52.5%
After Foundry (Aug 2025 to Jul 2026)$1.3M55.1%
Comparing the 12 months before Foundry onboarding (Mar 2024 to Feb 2025) with the most recent 12 months (Aug 2025 to Jul 2026), stay-date revenue.

Erika runs her management company from two hours away. She visits every property each quarter to check cleaning standards, capture content, and keep listings sharp. Owner reporting, seasonal photo swaps, and guest issues all ran through her, and pricing was one more job on the list. Foundry went live in March 2025.

How we measure this

This case study compares only the 13 listings that earned revenue throughout the baseline year, on the same calendar months one year apart, so nothing here is inflated by portfolio changes. PriceLabs tracks the portfolio at 17 units today.

What we did

  • Minimum-stay rules tuned week by week: holiday minimums opened from five nights to four to capture remaining Christmas gaps, and three-night weekend minimums protected slow January weekends
  • Targeted OTA promotions to revive under-booked listings instead of across-the-board price cuts
  • Early capture of summer demand, locking advance bookings at strong rates rather than waiting on the last-minute window
  • A weekly KPI dashboard with year-over-year comps Erika puts straight in front of her homeowners

Results, same listings only

The most recent twelve months, August 2025 through July 2026, came in at $1M against $842K for the twelve months before Foundry, on the same 13 listings. That is up 24%, with $198K added.

Just as important for a boutique manager pitching homeowners: the portfolio crossed from below its market’s revenue index to 8% above it.

  • $842K to $1M, up 24%, on identical listings
  • From below market to 8% above it on the revenue index
  • The off-season carried its weight, with winter months holding through the region’s toughest stretch

The whole portfolio

Including every listing PriceLabs tracks today, revenue went from $897K to $1.3M across the same twelve-month windows, with each new listing priced by us from day one.

Where they are now

When Erika stepped back from day-to-day work in spring 2026, pricing kept running without her. Weekly recorded updates replaced the standing call, and summer 2026 demand was captured in advance.

“I don’t want to wait until last minute to get these bookings, because, you know, people that book ahead, they pay more.”

- Erika

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