PriceLabs and Wheelhouse are pricing tools: software that adjusts rates based on algorithms. We are a revenue management service. Our team of human experts uses these tools (we're PriceLabs Certified), and we make strategic pricing decisions for your portfolio every single day. Our clients see 10 to 30% revenue increases because we combine data with judgment, market knowledge, and daily attention. Not sure if you need expert management? The Revenue Report will show you exactly what your current setup is missing, for free.
California STR Revenue Management That Puts More Money in Your Pocket
Find out exactly where your California portfolio is underpriced. Request a free, expert-built Revenue Report for property managers with $1M+ in annual bookings.
Start My Free Audit$156M+ across 3,200+ listings under management
Sample audit from a real portfolio
Trusted by 69+ Clients Across $156M+ in Annual Bookings
They're on track to increase my gross revenue by over 20% this year.
I have been a member of Freewyld Foundry for over 5 years. We've scaled from being a Hectic Host with 5 properties to 25 properties now with a team of 10+ with Eric, Jasper, Kaye and the group with us every step of the way. The shared headspace is off the charts and the quality of experts that are brought into the group has been life changing. I've been a member of many similar groups along the way and this one is the one. There are very few things in life that I can say I would do again or buy again and this is one of them, hands down. I can see the financial freedom light at the end of the tunnel and it's looking good!
We've been partnering with Freewyld for our short-stay apartments and hotelrooms and the results have been outstanding. Their dynamic pricing strategies consistently push occupancy up while boosting our average daily rate, and their clear, data-driven reports let us see the impact of every change in real time. Communication is prompt and proactive. They adjust rates the moment market conditions shift, saving us hours of manual work. If you're looking to maximise revenue without the headache, this team is the one to trust.
We've been working with Freewyld Foundry for nearly a year now, and it's been one of the most impactful decisions we've made for our vacation rental business. As someone deeply involved in the day-to-day operations, I've found their revenue management support to be not only strategic but refreshingly hands-on. Even in a softer market, our revenue has remained strong, something I credit to their thoughtful pricing adjustments and data-driven approach. What's been equally valuable is the mental bandwidth we've regained. Knowing that pricing is being actively managed by people who understand the nuances of our market has allowed us to focus more energy on guest experience and business growth. What sets Freewyld apart is their collaborative mindset. They're not just service providers, they act like true partners. They proactively share updates on OTA trends, flag potential risks and opportunities, and offer suggestions on listing improvements we might have overlooked. They're also deeply connected within the STR community, which adds even more value. It's clear they genuinely care about helping hosts and managers succeed, not just through better numbers, but by building sustainable, thriving businesses. We're grateful to be working with them and wouldn't hesitate to recommend Freewyld Foundry to anyone looking to scale responsibly and intelligently.
Working with Jasper and the team has been such a great experience, their depth of knowledge has resulted in real returns for us in the revenue space. It's not just about rates but the wholistic approach to improving the business which I haven't had in other revenue management services.
We started working with Freewyld Foundry about a year ago to outsource our revenue management, and it's been a great decision. We already knew the team and felt confident going in, but they've exceeded expectations. Our revenue is up despite market occupancy being down, just as other reviewers have noted. Beyond the numbers, one of the biggest benefits has been time freedom. Freewyld handles the pricing strategy so we can focus on operating and growing other parts of our vacation rental business. They've also pointed out opportunities to improve listings, important changes coming down the pike from the OTAs, and new OTA success strategies. Another standout is the community they foster. With their background in STR coaching, the team does an excellent job connecting managers and owners with each other and with current trends in the industry. They take a partnership approach, and it's clear they're invested in our long-term success, not just the short-term. We'd highly recommend working with them.
We have been using Freewyld for our revenue management for a year now and the experience has been great! Jasper and his team are super knowledgeable and on top of things. We are seeing some big improvements in our revenue compared to before. If we ever need anything, the team is responsive and there to help us! We are super grateful to be working with them!
Freewyld Foundry has been an amazing partner in navigating the complex world of short-term rental pricing. They've helped me with minimum night stays, comps, and overall optimization, making the process so much easier. Highly recommend their expertise!
We have worked with Jasper and Eric in the past and, as a result, built our STR company from 3 units to 32 in just a few short years. We have been welcomed into the Freewyld Foundry and have really enjoyed our first Master Class Zoom call with other like-minded entrepreneurs. Our full onboarding starts next week, but so far we're impressed with everything we have seen and heard. We'll do another review this time next year. Excited for what this brings to our developing business.
Of all the vendors I've ever work with. Freewyld is definitely the best partner! They are much more than just a company that specializes in pricing, they are inspiration, mentors and only in the end they are also really, really good at maximizing your Revenue. They will help you sleep better, dream bigger and be better hosts. Thank you for everything you do for us.
Working with Jasper, Eric and the Freewyld team has been a first class experience. We partnered with them to take some of the work off of our plate, and to hopefully raise revenues. It has been a success on both accounts over the last 16 months. 5-stars for sure!
They're on track to increase my gross revenue by over 20% this year.
I have been a member of Freewyld Foundry for over 5 years. We've scaled from being a Hectic Host with 5 properties to 25 properties now with a team of 10+ with Eric, Jasper, Kaye and the group with us every step of the way. The shared headspace is off the charts and the quality of experts that are brought into the group has been life changing. I've been a member of many similar groups along the way and this one is the one. There are very few things in life that I can say I would do again or buy again and this is one of them, hands down. I can see the financial freedom light at the end of the tunnel and it's looking good!
We've been partnering with Freewyld for our short-stay apartments and hotelrooms and the results have been outstanding. Their dynamic pricing strategies consistently push occupancy up while boosting our average daily rate, and their clear, data-driven reports let us see the impact of every change in real time. Communication is prompt and proactive. They adjust rates the moment market conditions shift, saving us hours of manual work. If you're looking to maximise revenue without the headache, this team is the one to trust.
Sound Familiar?
Most STR operators use PriceLabs, Wheelhouse, or Beyond. But even with tools, there's a high likelihood you're:
- Running one pricing strategy across California submarkets that have nothing in common: Palm Springs desert heat, Tahoe ski weeks, Napa wine season, and San Diego beach summers
- Losing revenue to regulatory complexity because pricing decisions aren't accounting for permit caps, occupancy limits, and local STR ordinances
- Using a pricing tool that treats your Big Bear cabins the same as your Monterey coast properties when those markets peak at completely different times
- Leaving $15K to $40K per month on the table because you're underpriced during Coachella, ski holidays, and wine harvest, and overpriced when those markets go quiet
The real problem isn't your tool. It's that pricing software without daily expert management is like cruise control without a driver. Your Revenue Report will show you exactly where the gaps are.
See Exactly Where Your California Pricing Is Leaking Revenue
Your Revenue Report pinpoints specific gaps across your California submarkets, the same gaps our clients fix for 10 to 30% more revenue per listing.
Find Out How Much Submarket-Specific Revenue You're Missing
California's STR submarkets each have unique demand curves: desert winter highs, mountain ski peaks, coastal summer surges, wine country harvest weekends. Your report quantifies what a one-size-fits-all pricing approach leaves behind.
Benchmark Against Top-Performing California Operators
We'll show how your pricing stacks up against operators who outperform their markets by 13 to 33 points, even in California's most competitive and regulated markets.
Results from Operators Like You
Every engagement starts with a free pricing audit. Request yours to see what we find.
About working with Freewyld Foundry:
“Taking pricing off my plate let me focus on what actually grows the business: quality and guest experience. The results speak for themselves.”
Troy Daily, CEO of Elevated Homes & Hospitality (95+ units, Traverse City)
How It Works
Request Your Free Revenue Report
Fill out a quick form with your portfolio details. Takes about 2 minutes.
Our Team Audits Your Portfolio Pricing
Our revenue managers analyze your listings, comp sets, and market positioning.
Walk Through Your Results with Our Team
We'll walk you through every finding on a brief call: revenue gaps, pricing recommendations, and estimated dollar upside. No obligation.
What Your Revenue Report Includes
This isn't an automated scorecard. Our revenue managers build each report by hand, analyzing your portfolio the same way they would as a client.
- Comp set benchmarking: How your rates stack up against top performers in your market
- Peak date pricing gaps: Specific dates where you're underpriced vs. demand signals
- Minimum night stay analysis: Where restrictive rules are costing you bookings
- Seasonal strategy review: Whether your low-season and shoulder-season pricing is leaving money behind
- Estimated revenue opportunity: A dollar figure showing what your portfolio is likely missing
PriceLabs Certified Your Lead Revenue Manager: Jasper Ribbers
Author of "Get Paid For Your Pad" · 1.9M+ podcast downloads · Master's in Econometrics · Former equity trader at Optiver
Jasper brings a quantitative trading background to STR revenue management. Every client is assigned a dedicated revenue manager from Jasper's team who focuses exclusively on your portfolio, making strategic pricing decisions every day and combining real-time data analysis with market expertise built over 10+ years.
This Revenue Report Is NOT For:
- Operators with fewer than 15 listings or under $1M in annual bookings
- Anyone looking for a quick fix. We find real, structural revenue gaps
- Companies not willing to look at the data honestly
Managing fewer than 15 properties? Our free resources and Cashflow Mastery course are built for you.
Frequently Asked Questions
We manage STR portfolios nationwide, including fragmented multi-submarket portfolios like what most California operators deal with. Our client Del Carmen Hospitality manages 51 units in a highly competitive market and added $50K in their first 90 days with us. Utah Vacation Homes operates across multiple mountain submarkets, similar to managing a California portfolio that spans Tahoe, Big Bear, and Mammoth. Your Revenue Report will be built using your specific California market data, local comp sets, and demand signals from your actual properties, not national averages.
We work with property management companies generating $1M+ in annual bookings, typically managing 15+ properties. Our current clients range from 16-unit boutique operators to 100+ unit portfolios. The Revenue Report is built for operators at this scale. If you qualify, you'll get a custom analysis of your specific portfolio.
California has some of the most complex STR regulations in the country: permit caps in cities like LA and San Francisco, transient occupancy taxes that vary by municipality, and local ordinances that limit rental days or require minimum stays. While we're not a legal compliance service, our revenue managers factor regulatory constraints into pricing strategy. If your properties have a capped number of rental nights per year, we optimize to extract maximum revenue from every available night. The Revenue Report will identify where regulatory constraints are compounding pricing inefficiencies in your portfolio.
This is exactly where California operators need human revenue management, not just software. Palm Springs peaks in winter, Tahoe peaks during ski holidays and summer weekends, Napa surges during harvest season, and San Diego runs strong all summer. Each submarket needs its own strategy for rates, minimums, booking windows, and comp sets. Our revenue managers build separate pricing strategies for each submarket in your portfolio and adjust them daily. The Revenue Report will show you specifically where a blended approach is costing you the most.
Most clients see measurable revenue improvement within the first 90 days. Del Carmen Hospitality added $50,000 in additional revenue in their first 90 days. Utah Vacation Homes saw occupancy recover from -31% to flat in just 4 weeks. Results compound over time as we optimize booking windows, seasonal strategy, and market positioning across each of your California submarkets.
The Revenue Report is a detailed, personalized pricing audit built by our revenue management team, not automated software. You'll receive: a comp set analysis benchmarking your rates against top performers in each of your California submarkets, a peak date pricing review highlighting specific dates where you're underpriced, a minimum night stay analysis showing where restrictive rules cost you bookings, a submarket-by-submarket seasonal strategy assessment, and an estimated dollar figure of the revenue your portfolio is currently missing.
Our pricing is performance-aligned and based on a percentage of revenue. We only succeed when you do, and most clients see an average of 18%+ RevPAR growth across their portfolio. The Revenue Report is completely free with no obligation. It's how we demonstrate value before you commit to anything.
Start Your Free Pricing Audit
Every week without optimized pricing is revenue you won't get back. Peak season is always closer than you think.