Owl Stays

Kansas City, MO

When Alex Repsholdt founded Owl Stays, the mission was simple: show travelers a smarter way to stay, and owners a smarter way to manage. Starting with just a handful of doors in Kansas City, the brand has grown into one of the region’s largest STR managers, now operating across Missouri, Texas, and Tennessee. With 111 listings under management in 2025, Owl Stays is building a reputation for efficient systems, strong operations, and consistent performance.

But growth wasn’t the only story. By early 2024, costs were climbing, the team was stretched thin, and revenue management was stuck in a weekly “set it and hope” routine. Alex knew that to scale successfully, he needed professional revenue management.

Before RPM: (Jan–Aug 2024)

$437K

After RPM: (Jan–Aug 2025)

$1.16M

Growth:

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Portfolio growth: from 41 units in early 2024 to 111 by mid-2025

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RevPAR +18% YTD vs market at -5% (23-point outperformance)

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Property management business

When we began working with Alex in 2024, Owl Stays had a clear strength – steady portfolio growth – but struggled to maximize revenue across its expanding footprint. Units were well-run, but the pricing process was reactive and shallow: a once-per-week check in PriceLabs, raising rates if occupancy was above 80%, lowering if below. With the owner juggling multiple priorities and a team already spread thin, the approach wasn’t sustainable.

Phase 1 – Onboarding & Strategy
We benchmarked 19 comparable units (75%+ availability YoY) and immediately saw room for improvement. Booking windows were shrinking, occupancy skewed heavily to weekends, and ADR was often left flat against the market.

Phase 2 – RPM in Action
Our revenue managers implemented:

Daily Dynamic Pricing: Instead of weekly adjustments, pricing was adjusted daily in response to demand signals.
Weekend vs. Weekday Strategy: Prevented weekends from selling out too fast, preserving rate while pushing occupancy into weekdays.
Booking Window Expansion: Used early-bird promotions to capture bookings further out.
Owner-Specific Adjustments: For high-priority assets, pricing was tailored to both occupancy and ADR.
Operational Alignment: Helped Alex’s team understand new KPIs (RevPAR, pacing) and bring VAs into guest comms to reduce his hands-on workload.

The impact was immediate:

RevPAR up +18% YTD vs market at -5% (23-point outperformance)
Revenue increase of +$58.9K from comparable units alone
Total revenue up +265% YoY (Jan–Aug: $437K → $1.16M)
Projected full-year revenue: $1.8M vs $854K in 2024
Strategic growth supported: +70 listings added in 18 months without losing control of pricing

Alex’s focus hasn’t shifted; Owl Stays is still about smarter stays and smarter management. But with RPM in place, the business now has the revenue systems to match its growth ambitions. Whether onboarding new buildings, optimizing existing ones, or outperforming a declining market by double digits, Owl Stays has proven that scale and performance don’t have to be a trade-off.