Margaret River Properties

Australia

Margaret River Properties has its sights set on $10 million in topline revenue, with a roadmap built on quality, operational excellence, and long-term brand value. As of their one-year anniversary with Freewyld Foundry’s Revenue & Pricing Management service, they’ve already cleared their first milestone: a 16.28% increase in revenue year-over-year across a consistent set of properties.

Before RPM:

$4M

After RPM:

$4.67M

Growth:

%

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Full-service property management company based in Western Australia

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Manages 78 units and growing

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$4 million pre-RPM, growing to $4.67 million after 12 months

From day one, Jess and Michael focused on creating a consistent and elevated guest experience. That approach has helped them grow a portfolio of properties that attract both loyal guests and value-aligned homeowners. Their goal was to create a business that prioritizes care and quality while delivering strong performance for every client.

With RPM in place, Margaret River Properties handed off pricing strategy so they could focus on hospitality, brand growth, and operational scale.

Key Changes

Smarter Pricing

Minimum night stay rules tailored to property size, season, and location
Weekend and weekday pricing adjustments driven by live market demand
OTA fee modeling to ensure consistent margins across Airbnb, Booking.com, and VRBO

Listing Improvements

Full audit of photography, captions, amenities, and categories
Recovery of Superhost status across key listings
Consistency in naming, calendar availability, and booking policies

Owner and Market Alignment

Weekly revenue checks and pricing adjustments
Tiered base pricing for different submarkets including Busselton, Dunsborough, and Margaret River
Calendar and policy coordination for events like Leavers Week, Christmas, and public holidays

Built to Scale with Intention

Margaret River Properties has a clear vision. The company is not aiming for fast volume at the expense of quality. Instead, the team is scaling with intention, focusing on high-value listings, reliable operations, and a clear guest avatar. With 80 percent of bookings coming from Perth-based families, couples, and friend groups, the business has begun to unlock more direct bookings and is actively growing its email list of more than 7,000 subscribers.

The 16 percent revenue lift is only part of the story. The business is now equipped with the pricing strategy, tools, and team support to continue growing with confidence. Jess and Michael have built a brand that reflects the best of the South-West. With the numbers now supporting the vision, they are ready for the next chapter.