Driving Direct Bookings Through Influencer Partnerships

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The Exact Creator Guide We Use to Attract and Align Influencers

Want to work with creators, but not sure how to set them up for success? We’ve been there. That’s why we built a detailed Creator Guide for Freewyld that does the heavy lifting: it tells our brand story, sets clear expectations, explains what Wyld Mode is all about, and highlights the local spots we love. And now, we’re sharing it with you. Use it as a template to build your own.

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How we communicate our brand ethos and guest experience to creators

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The exact expectations we set for deliverables, content rights, and tone

How we turn a simple cabin stay into a movement (a.k.a. Wyld Mode)

See the Creator Guide
Cover design of Freewyld Influencer & Creator Guide

Collaboration Calculator

Influencer Score Calculator

Total Score: 0

How to Use

Here’s how to find and calculate the inputs for the calculator to determine whether you should collaborate with an influencer.

Number of Real Followers

Use a tool to assess the number of “real” followers (that excludes bots and dormant accounts). 

Engagement Rate (ER)

Different tools calculate the engagement rate differently. Use the same tool consistently so you compare apples to apples. I use the free Chrome plugin from Influencer Searcher.

Niche Rating
This is subjective on a 1-5 scale. Here’s how I quantify it:

1 – Off-topic, off location
2 – Good location, off-topic
3 – Good location, OK topics / bad location, great topics
4 – OK location, great topics
5 – Great location, great topics

Giveaway
Since Giveaway campaigns are highly effective at generating ROI in terms of audience growth, this is a simple yes/no factor we look at.
Total Cost
Add up any payments made directly to the creator, the cost to host them, and the cost to host a giveaway winner (if applicable.)
Content Value
Also subjective, but here’s the scale I use:
$200: A random human with a cell phone
$1000: A professional photographer/videographer
$1500: A pro photographer/videographer, plus they are editing short-form video I can use directly
About the Score

“Yes” value collaborations score 60+ points: All factors point towards positive ROI.

“Consider” value collaborations score 40-59 points: Work on negotiating cost down or deliverable value up.

“No” value collaborations score below 40 points: Avoid!

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