IMN 2026 · Wister Promo Kit

For Darren + the Wister team
Hey Darren + team, this is a copy-and-paste kit for promoting Foundry HQ Night (the night we're hosting at IMN, Tuesday June 23). Click COPY on any block to grab the text. Anything in [brackets] is a fillable field, edit before sending. Use, edit, remix, whatever helps. If you want any of this rewritten for a different channel or audience, just ask Kaye.

Event Facts

Quick reference

Grab any field with the small COPY button. Useful for invites, posts, calendar holds, the standard "wait, when is it again" reply.

Event
Foundry HQ Night at IMN 2026
Date + time
Tuesday, June 23, 2026, 6:30 to 9:00pm PT
Venue
Brown Studio, 1144 N Coast Hwy 101, Encinitas, CA 92024
RSVP link
freewyldfoundry.com/imn-2026
Who's in the room
~50 STR operators doing $1M+ in revenue
Format
Taco bar, drinks, DJ, 15-min welcome from Eric Moeller, conversations until 9
IMN VIP code
REU2932SPK (20% off IMN registration)
Distance from IMN
~10 min north of Park Hyatt Aviara, Carlsbad

Email to Wister's STR Client List

From Darren · Send 2-3 weeks out

One main broadcast to your STR operator book. Best send window: Tue Jun 2 to Thu Jun 11. Picks up on the room being something only $1M+ operators get into.

Main client email

From: Darren · To: Wister STR operator list
Subject + prehead options
Option A
SubjectWe're sponsoring a room at IMN, want you there
PreheadTuesday June 23, ~50 STR operators, Foundry HQ in Encinitas.
Option B
SubjectA quick personal invite for IMN week
PreheadThe Tuesday night thing you'll actually want to be at.
Option C
Subject$1M+ STR operators only, June 23 in Encinitas
PreheadWister is sponsoring. Want a seat?
Option D
SubjectThe off-site at IMN you'll wish you'd been at
PreheadWe're sponsoring it. Here's how to get in.
Body
Hey [first name],

Quick note from Darren.

The night IMN day 1 wraps in Carlsbad (Tuesday June 23), Freewyld Foundry is hosting an invite-only evening at their HQ in Encinitas. About 50 STR operators in the room, all doing $1M+. Taco bar, drinks, a DJ, a 15-minute welcome from Eric Moeller, then real conversations until 9. The kind you can only have when the room is small and the right people are in it.

Wister is sponsoring.

The reason is simple. The operators we want to work with are the ones building real portfolios, and this is going to be a concentrated room of them. If you're going to IMN, you should be there too.

→ RSVP here: https://freewyldfoundry.com/imn-2026

I'll be in the room with the Wister team. Come find me, would love to catch up.

If you haven't grabbed your IMN ticket yet, the event is using VIP code REU2932SPK for 20% off registration. The conference is at the Park Hyatt Aviara, Foundry HQ is about 10 minutes north up the coast in Encinitas.

Worth a quick look.

Darren
Wister Insurance

P.S. The room caps at gallery capacity (~50 seats). If you're thinking about it, RSVP sooner so Freewyld can hold a spot.

Short reminder email (optional, T-7 days)

From: Darren · Use if: Open rates were soft on the main
Subject + prehead
Default
SubjectOne week to Foundry HQ Night
PreheadWe're sponsoring. Last call to RSVP.
Body
Hey [first name],

One week from tonight. Foundry HQ Night in Encinitas, the Tuesday IMN day 1 wraps.

If you're going to be in Carlsbad, this is the room you want to be in. ~50 STR operators doing $1M+, the Wister team will be there, taco bar and drinks until 9.

If you haven't grabbed a spot, do it now. The gallery caps around 50.

→ https://freewyldfoundry.com/imn-2026

See you there.

Darren

Darren's Personal LinkedIn

3 posts · Pre / Day-of / Recap

Three timed posts from Darren's personal account. Run the first 10-14 days out, the second the morning of, the third the day after the event. Add a photo on the second and third for engagement.

Post 1 · Announcement (T-10 to T-14)

Visual: None needed, or one shot of Foundry HQ exterior
Post body
Spending Tuesday June 23 in a room I'm proud to help build.

Freewyld Foundry is hosting Foundry HQ Night the evening IMN day 1 wraps in Carlsbad. About 50 STR operators at their Encinitas HQ, all doing $1M+. Taco bar, drinks, a DJ, a 15-minute welcome from Eric Moeller, then real conversations.

Loose agenda by design.

Just the operators we most want to be in a room with.

Wister is sponsoring. The reason is straightforward: the operators we trust to insure are the ones building real portfolios, and this is going to be a concentrated room of them.

If you're going to IMN, this is the Tuesday night you want.

RSVP: freewyldfoundry.com/imn-2026

(VIP code REU2932SPK gets you 20% off IMN registration if you haven't grabbed a ticket yet.)

Post 2 · Day-of (Tue Jun 23, morning)

Visual: Shot from the venue or your team gearing up
Post body
Foundry HQ tonight in Encinitas.

About 50 STR operators doing real numbers, all in one room.

The conversation IMN's panels can't have.

Proud to have Wister sponsor it. Thanks to Eric Moeller and the Freewyld Foundry team for the invite.

Post 3 · Recap (Wed Jun 24)

Visual: 3-5 photo carousel from the night
Post body
Last night at Foundry HQ in Encinitas with about 50 of the best STR operators in the industry.

Eric Moeller built a real room. Honored to have Wister sponsor it.

A few things stood out from the conversations:

[Takeaway 1: a theme you heard, e.g. "Cost of capital is reshaping how the smart operators are growing in 2026."]
[Takeaway 2: a moment, e.g. "Three different operators told me the same thing about insurance costs being the line item they're rethinking first."]
[Takeaway 3: a name to credit, e.g. "Special thanks to [operator name] and [operator name] for the conversations."]

If you missed it, we'll be at the next one. And if you're underwriting a $1M+ STR portfolio and you don't know Freewyld yet, get on their list.

freewyldfoundry.com

Wister Company LinkedIn

3 posts · Pre / Day-of / Recap

Three posts from the Wister company page. Shorter, more brand-forward than Darren's. Tag @FreewyldFoundry on each.

Post A · Announcement (T-10 to T-14)

Visual: Foundry HQ + Wister logo lockup, or Foundry HQ exterior photo
Post body
Proud to be sponsoring Foundry HQ Night.

Tuesday June 23, the night IMN day 1 wraps, @FreewyldFoundry is hosting an invite-only evening at their Encinitas HQ for STR operators doing $1M+ in revenue. Taco bar, drinks, a DJ, real conversations.

It's the kind of room we built Wister to serve.

If you're a $1M+ STR operator at IMN, RSVP at freewyldfoundry.com/imn-2026.

Post B · Day-of (Tue Jun 23)

Visual: Quick photo from the venue setup or arrival
Post body
Foundry HQ Night tonight in Encinitas.

About 50 STR operators. One room. One night.

Proud to sponsor.

@FreewyldFoundry

Post C · Recap (Wed Jun 24 or Thu Jun 25)

Visual: Carousel of 4-6 photos from the night
Post body
A great night at Foundry HQ with @FreewyldFoundry and about 50 of the most serious STR operators in the country.

Thanks to Eric Moeller, Kaye Putnam, and the whole Freewyld team for putting together a real room. We were honored to sponsor.

If you operate a $1M+ STR portfolio and want to be in the next room, get on Freewyld's list at freewyldfoundry.com.

Personal Outreach (DM + Short Email)

For 1:1 sends to top contacts

For Darren or the Wister team to send personally to specific operators, partners, and industry contacts. Always personalize the first line before sending, otherwise the whole point is lost.

LinkedIn DM (warm contact)

Audience: Operators in your 1st-degree network
DM body
Hey [first name], are you headed to IMN this year? We're sponsoring a small invite-only thing with Freewyld Foundry on the Tuesday after day 1: ~50 STR operators in one room at their Encinitas HQ. The Wister team will be there. Want me to send the RSVP link?

LinkedIn DM (follow-up after RSVP link sent)

Use when: They said "send the link" but haven't RSVP'd in a few days
DM body
Hey [first name], following up. RSVP form here when you have a minute: https://freewyldfoundry.com/imn-2026. Freewyld's reviewing every form, so RSVP-ing now locks the seat. Let me know if anything is funky.

Short personal email

Audience: Warm contacts where you have email but not LinkedIn
Subject + prehead
Default
SubjectTuesday night at IMN
PreheadSmall room, real operators, the Wister team will be there.
Email body
Hey [first name],

Are you going to IMN this year? We're sponsoring Foundry HQ Night, a small invite-only evening Freewyld Foundry is hosting at their Encinitas office the Tuesday after day 1. About 50 STR operators, all $1M+, real food, real conversations.

I'll be there with the Wister team. Want me to hold a spot for you?

RSVP: https://freewyldfoundry.com/imn-2026

Darren

SMS / text to top accounts

Audience: Top 10-20 accounts you have a phone relationship with
SMS body
Hey [first name], it's Darren. We're sponsoring Foundry HQ Night with Freewyld on Tue 6/23 in Encinitas, ~50 STR operators after IMN day 1. Want me to send the RSVP link?

Day-Of Social (IG / X / Threads)

Short captions for Tue Jun 23

Quick captions for Wister's other social channels. Keep visuals casual: phone shots of the venue, the team, the food, a wide of the room.

IG / X · Pre-event (afternoon)

Visual: Driving in, venue exterior, "we're here" shot
Caption
Encinitas tonight.
Foundry HQ Night with @freewyldfoundry.
50 STR operators in one room.

IG / X · During (evening)

Visual: Wide shot of the room or a candid conversation
Caption
Real conversations happening here tonight. Proud to sponsor. @freewyldfoundry

IG Story / Threads · Late night

Visual: Quick selfie with another operator or the Freewyld team
Caption
Foundry HQ Night, done. The room delivered.

Post-Event Wrap

Wed Jun 24 to Fri Jun 26

A short follow-up email to anyone from your list who came (or RSVP'd and didn't make it). Keep it warm and human, no overt pitch.

Thank-you email to Wister attendees + RSVPs

From: Darren · To: Your contacts who attended or RSVP'd
Subject + prehead
Option A
SubjectThanks for being in the room
PreheadA few notes from Foundry HQ Night.
Option B
SubjectFoundry HQ recap (and the operators worth knowing)
PreheadA quick wrap from Darren.
Body
Hey [first name],

Quick thank-you for being in the room (or RSVPing if life got in the way).

Tuesday night at Foundry HQ was the best version of what we hoped it would be: about 50 STR operators in one room, just conversations that actually mattered. Eric Moeller and the Freewyld team built it right.

A few things I took away:

[Takeaway 1: a theme from the room]
[Takeaway 2: a specific thing you heard that's worth sharing]
[Takeaway 3: an operator or moment worth crediting]

If we didn't get to connect properly, hit reply and we'll set up a quick call. And if there's something you wanted my read on (insurance, capital, deal structure, whatever) just ask.

Already looking forward to the next one.

Darren
Wister Insurance

P.S. If you're not already on Freewyld's list, get on it. Their portfolio (75+ clients, $190M+ in managed bookings) is the cleanest read on what's actually working in STR right now. freewyldfoundry.com

"Sorry we missed you" email (RSVP'd, didn't attend)

From: Darren · To: Your contacts who RSVP'd but didn't make it
Body
Hey [first name],

Caught wind that you didn't make it Tuesday, no problem at all, life happens during IMN week.

Quick FYI: Foundry HQ Night went well. ~50 operators, a real room. Freewyld will likely do this again, and when they do, I'll make sure you're on the early list.

In the meantime, if there's anything you want to grab time on (insurance review, a market question, a referral) just hit reply.

Darren
Copied