Building in a Crowded Beach Market
Lincoln City is a town of about 10,000 people with roughly 600 vacation rentals, one of the most competitive corners of the Oregon coast. Jessica and David’s team competes there by building standout properties, then pricing them like the premium product they are. When they signed on for RPM in August 2024, the portfolio was 3 listings.
The RPM Partnership
The work happens on biweekly calls, walking the portfolio property by property against the same months last year. In a market this seasonal, that means two different playbooks: in peak season, premium pricing on the dates that deserve it, with holiday weekends pushed aggressively higher. In the shoulder and off season, targeted weekly rate adjustments across the Lincoln City portfolio, short-stay fills before holidays, and promotions to capture soft weeks before they go empty.
“What I really like seeing about July, I love seeing that the market’s up two, we’re up 10, right? That’s a big deal.”
- David
The Results, With Full Context
In the twelve months before RPM onboarding (August 2023 through July 2024), the portfolio did $334K in stay-date revenue. The most recent twelve months (June 2025 through May 2026) brought $710K, which is $376K more per year, up 112%.
One thing matters for reading those numbers honestly: the portfolio more than doubled over the same period, from 3 to 7 listings, so a meaningful share of the growth came from new inventory. What the pricing system contributed is visible in the details: July 2025 more than doubled the prior July, August 2025 doubled the prior August, and portfolio occupancy held steady even as the unit count grew, which means the new listings filled without dragging the rest of the portfolio down.
Where They Are Now
Two years in, the portfolio keeps building. Their newest large property has been booking holiday weekends far in advance at rates well above the prior year, and another new build is underway in Lincoln City.
“What we’re doing on Ebb and Flow just vastly exceeds how I underwrote. I was not expecting this.”
- David