Jasper Ribbers is the Head of Revenue Strategy at Freewyld Foundry and the host of Get Paid for Your Pad, one of the most influential podcasts in the short-term rental industry. With over a decade of experience in STR revenue management, Jasper has become a trusted voice for operators looking to maximize their property earnings.
Jasper’s expertise stems from years of hands-on experience managing properties and analyzing market data. He’s developed a deep understanding of dynamic pricing, pacing strategies, and the nuances that separate average performers from top-tier operators.
His approach to revenue management emphasizes:
Since launching Get Paid for Your Pad, Jasper has released over 650 episodes with the most successful operators, industry experts, and innovators in short-term rentals. The podcast has surpassed 1.9 million downloads, making it a go-to resource for STR operators worldwide.
Through the podcast, Jasper has built an engaged community of over 50,000 hosts who rely on his insights to grow their businesses.
Jasper is dedicated to elevating the entire STR industry through education. He created Cashflow Mastery, a comprehensive course teaching STR operators how to master revenue management and dynamic pricing. Together with Eric Moeller, he launched the Legends X Accelerator, a high-impact program that achieved a 98% student success rate. His weekly RevUp podcast episodes offer deep dives into revenue management strategies based on real client work.
Jasper believes that revenue management isn’t just about setting prices; it’s about understanding market dynamics, guest behavior, and competitive positioning. His saying captures this philosophy:
“Pacing is the heartbeat of revenue management. Track MPI and pickup to know if you’re behind, with, or ahead of the market, then price with intention.”
Through Freewyld Foundry, Jasper and the team manage the pricing strategy for properties that generate over $190 million in annual bookings. His work has helped establish best practices in STR revenue management and elevated the professionalism of the entire industry.
Originally from the Netherlands, Jasper brings an international perspective to his work. His analytical mindset, combined with a genuine passion for helping operators succeed, has made him one of the most respected voices in short-term rentals.
When not recording podcasts or optimizing pricing strategies, Jasper enjoys traveling with his wife and pomeranian, Elvis, to experience hospitality firsthand and stay current with global market trends.
The June market report is here. Freewyld's portfolios closed the month up 22.36% year over year, $14.4M in revenue across 75+ client properties, while the overall market averaged 9%. Jasper breaks down the gap market by market, covers what's coming in July, and explains a new Airbnb discount that just quietly launched.
Jasper Ribbers manages revenue for 75+ STR companies and has worked inside nearly every PMS on the market. In this solo RevUp episode, he ranks the five systems Freewyld Foundry recommends, explains the criteria that matter most for revenue management, and covers the features that can limit your performance if you choose the wrong system.
Jasper Ribbers has reviewed over 1,000 companies applying for revenue management at Freewyld Foundry. The same costly mistake keeps coming up: operators outsource before they're set up for success. In this solo RevUp episode, he walks through the full checklist for hiring in-house or working with a service provider, including the red flags most operators miss.
Most PriceLabs users are only scratching the surface. In this episode, Jasper walks through seven features that most operators have never used, including several that are request-only and require contacting PriceLabs support to unlock.
Jasper shares real data from Price Labs dashboards across every World Cup host city. Occupancy is down in every single market compared to last year. Here's why it happened, what the numbers actually show, and how to price your STR for the rest of the tournament.
John Bradford, founder of Pet Screening, reveals why 60% of emotional support animal claims are fraudulent and how vacation rental hosts can verify pets legally while capturing pet revenue. Learn the two questions you're allowed to ask about service animals and why post-reservation verification helps hosts become more pet-friendly without increasing risk.
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