---
title: "Up 14% While the Market Fell 13.5%"
canonical_url: "https://freewyldfoundry.com/case-studies/joe-north-carolina/"
content_type: "case-study"
last_updated: "2026-06-10T00:00:00.000Z"
---

Joe's 2024 was brutal. Two hurricanes forced him to shut down nine of his listings, and he lost his two best short-term rentals. By the time he handed pricing to Foundry in November 2025, many of the homes under his management had been with him less than a year, and the local market was down about 13.5% year over year.

## How we measure this

Joe kept signing homes through 2026. To isolate what pricing did on its own, this case study compares only the 40 homes with a full year of history on both sides: the same houses, the same calendar months, one year apart, in a falling market. The whole-portfolio number is below, and it shows what the two did together.

## What we did

- Tiered length-of-stay rules that ask for 30-night stays far out, step down through 21, 14, and 7 nights as dates approach, then open to 2-night stays inside two weeks
- Gap-filling, so even a 3-night hole between long bookings stays sellable
- Market-responsive rates through a soft, post-hurricane coastal market

## Results, same homes only

Comparing the same nine calendar months a year apart, November through July, the same 40 homes went from $1.4M to $1.6M. That is up 14%, while the market around them fell 13.5%. Holding flat would have been outperformance. Growing through it is the story.

- **Same-home revenue up 14% in a market down 13.5%**
- **$200K in added revenue on identical homes**
- **Below: the whole-portfolio picture, including every home Joe added**

## The whole portfolio

Joe signed new homes throughout the rebuild, and each one joined the same pricing system on day one, so none of them spent a season finding their rate. Including every home PriceLabs tracks today, revenue went from $2.3M to $4.3M across the same nine-month windows, in a market that was falling.

## Where they are now

PriceLabs tracks 97 listings today, with multi-unit buildings counted per bookable unit. Joe signed three more homes in June alone, including a five-bedroom. We price each one from day one.

> "The changes that you did definitely got those ones filled back up. And it seems to have calmed the nerves of a lot of my homeowners."
>
> \- Joe

## Results

- Location: North Carolina
- Revenue before Foundry: $1.4M
- Revenue after Foundry: $1.6M
- Growth: 14%
- Highlights:
  - Including every home PriceLabs tracks today, revenue went from $2.3M to $4.3M across the same nine months, in a falling market
  - $200K added on identical homes during a post-hurricane market slump
  - PriceLabs tracks 97 listings today, and Joe signed three more homes in June alone

---

## About this file

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