---
title: "$4M to $4.67M in Australia"
canonical_url: "https://freewyldfoundry.com/case-studies/jess-michael-australia/"
content_type: "case-study"
last_updated: "2025-08-08T00:00:00.000Z"
---

<!-- KEEP LIVE despite churn (Kaye, 2026-08-14): one of our few Australian case studies. The client sold the business, so no new data will ever arrive; the page stays as a historical result. No chart data exists (predates the canonical system), so it is exempt from heroChart and the monthly extender. -->

## Building Toward $10 Million

Jess and Michael have a clear vision: $10 million in topline revenue, built on quality, operational excellence, and long-term brand value. At their one-year anniversary with Freewyld Foundry, they had already cleared their first milestone.

## Strategic Pricing Handoff

With pricing handed off, the team could focus on hospitality, brand growth, and operational scale. The result was a **16.28% increase in revenue year over year** across a consistent set of properties.

## Market-Specific Approach

We built tiered base pricing for each of the submarkets in their region, so every property was positioned for its own competitive landscape rather than a single portfolio-wide rate.

## Scaling with Intention

The operation is not chasing fast volume at the expense of quality. The team is scaling deliberately, focusing on high-value listings, reliable operations, and a clear guest avatar.

With 80% of bookings coming from families, couples, and friend groups travelling from the nearest capital city, the business has begun to unlock more direct bookings and is growing an email list of more than 7,000 subscribers.

## The Future

With pricing strategy handled, the team can focus on what matters most: building a brand guests trust and homeowners seek out.

## Results

- Location: Australia
- Revenue before Foundry: $4M
- Revenue after Foundry: $4.67M
- Growth: 16%
- Highlights:
  - Property management company targeting $10M in topline revenue
  - 16.28% revenue increase year over year across a consistent property set
  - Tiered base pricing built for each submarket in their region

---

## About this file

This is the agent-readable version of a page on freewyldfoundry.com. The canonical page for people is https://freewyldfoundry.com/case-studies/jess-michael-australia/

Freewyld Foundry runs revenue management for short-term rental operators: pricing strategy, distribution, and the systems around them. We manage 3,500+ listings representing $170M+ in annual bookings for 70+ clients. Pricing is custom and scales with portfolio size.

Related machine-readable resources:

- Every page in this format: https://freewyldfoundry.com/agent/pages/index.json
- Site overview: https://freewyldfoundry.com/llms.txt
- Request a free revenue report: https://freewyldfoundry.com/get-started/