---
title: "More Than Double the Market in Wisconsin"
canonical_url: "https://freewyldfoundry.com/case-studies/jeremy-wisconsin/"
content_type: "case-study"
last_updated: "2026-06-10T00:00:00.000Z"
---

## From Hospitality Veteran to STR Operator

Jeremy came to short-term rentals with a hospitality background and a mindset forged through real adversity. He did not scale by chasing every unit. He hand-picked homes that could consistently deliver five-star stays. But even the best-managed homes need pricing power to reach their potential.

## How We Measure This

The headline compares the listings that earned revenue throughout both years: the twelve months before Foundry, November 2023 through October 2024, against the most recent twelve, August 2025 through July 2026. The portfolio grew from 14 to 24 homes along the way, so whole-portfolio figures are reported separately.

## Data-Driven Pricing

Jeremy was already using dynamic pricing tools before he came to us. He signed on in late 2024, and the shift to fully data-driven pricing changed the trajectory.

On the same listings, stay-date revenue grew from $776K to $897K, up 16%, with occupancy on those homes up 8 points. The clearest signal is the market comparison: this portfolio already earned 75% more than its market per listing before Foundry, and that index climbed to 213, more than double the market average.

- **$776K to $897K, up 16%, on identical inventory**
- **Revenue index up from 175 to 213 against the local market**
- **Whole-portfolio revenue nearly doubled, $938K to $1.9M, as the portfolio grew to 24 homes**

## Smart Seasonal Strategy

Wisconsin lakefront is a brutally seasonal market, so the strategy lives and dies on the calendar. Every other week, Jeremy and his revenue manager walk the portfolio property by property. They pace each month against last year's final numbers, pick up last-minute bookings as the booking window shrinks, and plan rate moves around the race weekends that drive demand in his market, including remarketing to past race-week guests.

The peak month proved it out: this July brought $562K whole-portfolio against $345K the prior July, up 63%, and the original listings beat their own prior July while running 88% occupancy.

Asked how the numbers were looking on a spring 2026 check-in call, Jeremy kept it simple:

> "Look at the numbers there. They're excellent."
>
> \- Jeremy

## The Results

His mindset: "You can charge anything, if you deliver." And the portfolio delivers.

From sauna-equipped luxury lake homes to ghost-hunting guests in their original cabin, they have built a business that wins repeat guests, holds five-star ratings, and outpaces its competition by a wider margin every year.

> "You can charge anything... if you deliver."
>
> \- Jeremy

## Results

- Location: Wisconsin
- Revenue before Foundry: $776K
- Revenue after Foundry: $897K
- Growth: 16%
- Highlights:
  - Whole-portfolio revenue nearly doubled, $938K to $1.9M, growing from 14 to 24 lake homes
  - This July brought $562K whole-portfolio against $345K the prior July, up 63%
  - Occupancy on the original homes rose 8 points, running 88% through peak July

---

## About this file

This is the agent-readable version of a page on freewyldfoundry.com. The canonical page for people is https://freewyldfoundry.com/case-studies/jeremy-wisconsin/

Freewyld Foundry runs revenue management for short-term rental operators: pricing strategy, distribution, and the systems around them. We manage 3,500+ listings representing $170M+ in annual bookings for 70+ clients. Pricing is custom and scales with portfolio size.

Related machine-readable resources:

- Every page in this format: https://freewyldfoundry.com/agent/pages/index.json
- Site overview: https://freewyldfoundry.com/llms.txt
- Request a free revenue report: https://freewyldfoundry.com/get-started/