---
title: "The Same 13 Listings, 24% More Revenue in New York"
canonical_url: "https://freewyldfoundry.com/case-studies/erika-new-york/"
content_type: "case-study"
last_updated: "2026-06-10T00:00:00.000Z"
---

Erika runs her management company from two hours away. She visits every property each quarter to check cleaning standards, capture content, and keep listings sharp. Owner reporting, seasonal photo swaps, and guest issues all ran through her, and pricing was one more job on the list. Foundry went live in March 2025.

## How we measure this

This case study compares only the 13 listings that earned revenue throughout the baseline year, on the same calendar months one year apart, so nothing here is inflated by portfolio changes. PriceLabs tracks the portfolio at 17 units today.

## What we did

- Minimum-stay rules tuned week by week: holiday minimums opened from five nights to four to capture remaining Christmas gaps, and three-night weekend minimums protected slow January weekends
- Targeted OTA promotions to revive under-booked listings instead of across-the-board price cuts
- Early capture of summer demand, locking advance bookings at strong rates rather than waiting on the last-minute window
- A weekly KPI dashboard with year-over-year comps Erika puts straight in front of her homeowners

## Results, same listings only

The most recent twelve months, August 2025 through July 2026, came in at $1M against $842K for the twelve months before Foundry, on the same 13 listings. That is up 24%, with $198K added.

Just as important for a boutique manager pitching homeowners: the portfolio crossed from below its market's revenue index to 8% above it.

- **$842K to $1M, up 24%, on identical listings**
- **From below market to 8% above it on the revenue index**
- **The off-season carried its weight, with winter months holding through the region's toughest stretch**

## The whole portfolio

Including every listing PriceLabs tracks today, revenue went from $897K to $1.3M across the same twelve-month windows, with each new listing priced by us from day one.

## Where they are now

When Erika stepped back from day-to-day work in spring 2026, pricing kept running without her. Weekly recorded updates replaced the standing call, and summer 2026 demand was captured in advance.

> "I don't want to wait until last minute to get these bookings, because, you know, people that book ahead, they pay more."
>
> \- Erika

## Results

- Location: New York
- Revenue before Foundry: $842K
- Revenue after Foundry: $1M
- Growth: 24%
- Highlights:
  - Including every listing tracked today, revenue went from $897K to $1.3M across the same windows
  - The off-season carried its weight, with winter months holding through the region's toughest stretch
  - When Erika stepped back from day-to-day work in spring 2026, pricing kept running without her

---

## About this file

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Freewyld Foundry runs revenue management for short-term rental operators: pricing strategy, distribution, and the systems around them. We manage 3,500+ listings representing $170M+ in annual bookings for 70+ clients. Pricing is custom and scales with portfolio size.

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