---
title: "38% Ahead of the Market in Missouri"
canonical_url: "https://freewyldfoundry.com/case-studies/alex-missouri/"
content_type: "case-study"
last_updated: "2026-06-10T00:00:00.000Z"
---

Alex signed on in November 2024 and Foundry went live that December. He manages 104 units in Missouri today, and the business has scaled aggressively throughout our partnership.

## How we measure this

Alex kept growing while we priced. To show what pricing did on its own, this case study compares only the 18 listings that earned revenue throughout the year before Foundry and are still selling today. The whole-portfolio number is below, and it shows what pricing and expansion produced together.

## What we did

- Market-responsive daily pricing across the portfolio we manage
- Event pricing for the 2026 World Cup, holding rates through the group stage while most of the market overpriced early and then slashed
- Occupancy pacing tuned to a market that softened through 2025 and 2026

## Results, same listings only

On identical listings, occupancy ran 18% ahead of his market before Foundry. With Foundry it runs 38% ahead. That is a 20-point widening of the gap while the market itself weakened.

Revenue on those same listings grew from $618K to $679K, up 10%, in a market where flat was a win.

- **Occupancy vs the market: from 18% ahead to 38% ahead**
- **Same-listing revenue up 10% while the market softened**
- **Alex scaled to 104 units alongside, every one priced from day one**

## The whole portfolio

Every unit we price came onto the same system from its first night live, so none of them spent a season finding a rate. Including everything PriceLabs tracks today, revenue went from $891K to $3.2M across the same twelve-month windows.

Alex brought the units and the owner relationships. He was able to add them at that pace because pricing was never a thing he had to stop and solve, and because his existing listings kept pulling ahead of the market the whole time.

## Where they are now

Alex keeps adding units, and we price each one from day one. By early June 2026 the portfolio was running 61% occupancy against a market at 36%, and whole-portfolio revenue in June and July each ended roughly double the same month a year earlier.

> "I was looking at market occupancy for June, and you're crushing it, man. Crushing it. Absolutely crushing it."
>
> \- Alex

## Results

- Location: Missouri
- Revenue before Foundry: $618K
- Revenue after Foundry: $679K
- Growth: 10%
- Highlights:
  - Same-listing revenue up 10%, $618K to $679K, in a market that spent much of the window falling
  - By early June 2026 the portfolio ran 61% occupancy for the month against a market at 36%
  - Alex scaled to 104 units alongside, every one priced from day one

---

## About this file

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Freewyld Foundry runs revenue management for short-term rental operators: pricing strategy, distribution, and the systems around them. We manage 3,500+ listings representing $170M+ in annual bookings for 70+ clients. Pricing is custom and scales with portfolio size.

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