---
title: "The Same 28 Listings, 15% More Revenue in North Carolina"
canonical_url: "https://freewyldfoundry.com/case-studies/alan-north-carolina/"
content_type: "case-study"
last_updated: "2026-06-10T00:00:00.000Z"
---

## A One-Person Pricing Department

Alan and his business partner launched their vacation rental company in August 2023 and grew it to 67 listings in just over two years. Alan ran lean. He was the only person touching listings, descriptions, and every rate decision, on top of daily operations.

He came to us through his mentor and friend Joe, a fellow coastal North Carolina property manager who had already handed his own pricing to the same revenue manager.

> "I knew that that meant something to Joe when he hired you guys, and I was immediately sold at that point."
>
> \- Alan

## How We Measure This

The headline numbers compare only the 28 listings that earned revenue throughout both periods: February through July 2026 against the same months a year earlier. The portfolio nearly doubled during this window, so separating the same listings from the new ones is the only way to see what pricing changed.

## What Changed

Foundry went live in January 2026 with a revenue manager who already covered the Southeast and knew the market. The strategy took shape on weekly calls:

- Weekend rates pushed up and weekday rates eased as summer approached, matched to how coastal guests book
- An occupancy-first play for soft stretches and an ADR push for peak weeks, tuned month by month against market pacing data
- Custom pricing logic for a block of motel-style units, scaled off the occupancy of that portfolio set

## Results, Same Listings Only

In February through July 2025, before Foundry, those 28 listings earned $768K in stay-date revenue. The same six months in 2026 brought $884K on the same listings. That is up 15%, roughly $116K added, with the first Foundry-priced peak season landing July at $314K against $281K the prior July, at 84% occupancy.

- **$768K to $884K, up 15%, on the same 28 listings**
- **July 2026 beat the prior July by 12% on identical inventory**
- **Occupancy held above 60% across the window while rates carried the growth**

## The Whole Portfolio

Alan kept building while we priced. The portfolio nearly doubled from 67 to 129 listings, every new unit priced by Foundry from day one, and whole-portfolio revenue for the same six calendar months tripled from $1.2M to $4M. That total reflects both his growth and stronger pricing; the same-listings number above is the part that is pricing alone.

## What's Next

With pricing handled, Alan is focused on onboarding the next wave of homes and letting his small team run lean. The first full peak season under Foundry pricing is now in the books, and next summer comps against a season we priced rather than one we inherited.

## Results

- Location: North Carolina
- Revenue before Foundry: $768K
- Revenue after Foundry: $884K
- Growth: 15%
- Highlights:
  - Whole-portfolio revenue tripled from $1.2M to $4M while the portfolio nearly doubled from 67 to 129 listings
  - Occupancy held above 60% across the window while rates carried the growth
  - July brought $314K on the same listings against $281K the prior July, in the first Foundry-priced peak season

---

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Freewyld Foundry runs revenue management for short-term rental operators: pricing strategy, distribution, and the systems around them. We manage 3,500+ listings representing $170M+ in annual bookings for 70+ clients. Pricing is custom and scales with portfolio size.

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